Special Guest B.R. Ford

Special episode, getting to know our Friend Bryen.  We unpack a lot in this episode, including a few misconceptions people have about content creators, some insider tips for people thinking about content creation, and of course......politics.

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Transcript

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We're recording now. Are we sure? Welcome back to this American Ride Podcast where we talk about issues that affect you, the average American. What's up and welcome back to the podcast. And we're going to get this thing right, man. At some point. We're going to get this thing right. We decided to throw an extra wrinkle into this episode of this American Ride because we haven't been talking about having guests for a long time. And obviously we've been talking about having Stacey and Carolyn on. What people don't know is we actually built a guest list of people who we want to have on the show. I think were we drunk when we did that? We were very drunk when we did that. It's a great list. But I don't even know how to get a whole rogan. I'm sending that guy a email. But hence the as drunk as we were because we did that probably after recording a podcast. We came up with this guy as our first guest. Sorry, you're the... We knew that if it was a total cluster and there was all kinds of issues, we weren't really worried about his feelings. So this is Brian the Biker. Or just Brian. Or just Brian. I like Bri. I think Bri's better. Bri, like the cheese. It's a little cheesy, you know what I can do. I don't think the podcast world knows the inside joke on that one though. We'll leave it big because I feel like if you know it, you either know what you don't. If you know you know. Yeah, exactly. Some things are better off left legendary. So what is Brian R Ford? Yes. That's your full name. I just put that out there. He's foot out there. No, no, no, no. People are going to be stalking me. Can I get an address and a... I'm just curious. I want to know what the R stands for. Robert. Robert. Is it really? I was a total guess. I mean, it's... I was hoping it was Reagan. But I mean, there's a whole bunch of really unimaginable white women around that time for those naming kids. It's named "Rod." That's it. That's it. My uncle is a Robert and his middle name is Robert. So he is... Robert Robert Robert. His last name is Robert and his first name is Robert. He's Robert Roberts. I don't know what my grandparents were thinking of. Yeah, they did that. They got a Robert Robert. So he's... Seriously? He's Uncle Bob Bob. And all his buddies call him Bob Bob. So weird. I think he listens. He listens to this podcast. I think it is. That's great. I feel like people named their kids and they don't think like past the first five minutes of it. That's it. But he does listen to this podcast and I know he does that because he left us a rating and a review on iTunes. So if you're listening to us on iTunes, you listen to us on Spotify. Leave us a rating of five stars. It's a good stars. Yeah. So we actually put the... We put it out there the last time. You know that we wanted to get some comments, some emails and we got some emails. We got two. A couple. And if I haven't replied to you, I will. I apologize. It's very busy. By the time this airs, I will have replied to whoever emailed us. I promise you that. But thank you for those suggestions or just the guy who didn't even have any suggestions. Just wanted to say you guys are doing a great job and whatnot. I think he was the first email. So he gets the... The merch. When the merch comes out is in the merch. When the merch is created. Wait, do you guys have merch? No, that's the point. But we did promise some merch. But there's no actual merch yet. Can you be a YouTuber without merchants tickers? Well, this is not... This is... No, it's podcast. We're at YouTubers here today. We're... We're... We're... There are adventures here in the podcast world. Well, I'll tell you what we don't have is... We don't have a gift for you. No. So we had thought about, you know, the guests coming on and getting the gift. But since you are the... The Jirai Run, you are the Guinea Pig. That was one of the balls that got dropped, I guess. So what... No, I wouldn't say the ball got dropped. I would say what we were hoping was that you could tell us as a guest on a podcast what you would like to receive. And that way our future guests can get that. I was hoping a hug. We could do hugs later, but that's kind of a weird gift. I don't know. I mean, I think Sean Ryan's got the gummy bears. She has to come with something different. Man, I don't think we're making gummy bears. I put a lot of love gummy bears, man. I want some visual and some gummy bears. Well, hard to get. We do have a lifetime membership that we could probably get some gummy bears out of. True story. But that's for another day. True story. That's for another podcast. You could hand out like, "Well, that's actually the right podcast for that." Actually. It could be. I feel kind of like... I feel like we should have Sam though. I almost feel like we should have Sam for that one. Because Sam is the person who sent us on that goose chase. Before we get the railed, because I feel like this guy doesn't know how to turn his... I can't even blow it off. I am just so unprofessional. Oh, this is a great blooper reel. We're not turning this off. We're going to keep talking. You go, handle your phone call, and we'll just hold down a four-year. Superb, what do you say? I move into that chair. I'll take over. We'll get some... You know, you were dealing with frickin' that guy from the West Coast that you were trying to do a thing with, and I'm dealing with this guy, and we just... Somebody problems. You're a problem. You're a real problem. Did you need to take that? Was that important? No. I think I... So... You think that's a problem? It'll be my 40-year slide presentation on ball cancer. At least you've got... Finally got a movie reference. I'm so proud of you. You guys are gonna be surprised like, wait, ball cancer? I'm not watching another PowerPoint presentation on ball cancer. What movie, Brian? I have no idea. No. Finally met somebody. Finally met somebody who can match me, not having any idea. Not a... Not a disappointed. Not a movie guy. No movie guy, but I'm not like pop references, which is dead on there. Although I did hear the Taylor Swift is actually making football great again. That's true. Yeah. It's really good for the sport. There was only like a couple hundred people that even knew about the NFL before. Yeah. And there were even fewer people who knew about Travis Kelsey who's got a couple of Super Bowl rings. But I guess the question is, when she quits him, will the ratings go down? Well, like women demand? Well, the... Because I'm a Swiftie. Oh, no, are you? He is not. God. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. What's up? I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. I'm not gonna let you see him. So you lived in PA and Jersey and it's it. So you grew up there how long before you came to Jersey? I've been married six years. So about five years I think? Four years? So you spent your entire life over there in PA until just about five years ago? Yeah, I was going to go. And it sounds ridiculously close. So I probably only moved like five miles is the crow flies. But you know, how was your childhood? You know, it's my childhood. We grew up in an age where we had BB guns and bow and arrows and life was fun. It was a normal childhood. Yeah. We were outside. Yeah. Last of a generation. Parents. We had like two wars. Parents married. Still? Yeah. Okay. Yeah, you had bows and arrows. You didn't think about going and doing a mass to shootings or anything? Playing the woods all day. Yeah, right. Remember that? Restrockets and all the good times. Restrockets, man. How can I forget this? Restrockets, boss. Is that another gay reference? I believe so. No. A wrist rocket is a slingshot that braces around your wrist. Yeah, I know. Now you know. I know. The best part is you put hard candy in it and it explodes when you hit something. I do not have one. I actually, um, we brought. We didn't have money. I picked up my red rider BB gun. It was at my parents garage. That was clean. I had a squad. So we used to wear like kitchen pots in our head. When you got pegged in the head with one of the other. Maybe gun, you got the. We're pots on your head. Yeah, well, you could hear the, uh, the ding. But what changed? Like what changed in 50 years that kids now like they don't get. Technologists, you know, technology is fucked everything. Yeah, we, we did a podcast on this and technology is a crazy thing man because it's had such amazing benefits, but it's had some really bad benefits or bad benefits, but bad effects on the world we live in. Do you want to talk about technology? Sure. That's what I do. Okay, go ahead. Is it your, is it your gig? Yeah. Working the IT world. Working that since what it is 25. To this space. It's my space. It's my work. I can't, IT is not my thing. I don't know what's my thing either with the check-ass. I got to tell you, man, every time I call IT, they instantly piss me off and they say,"Can you reboot it?" I've already rebooted it three times. Yeah, but did you unplug it from the wall? Did you wait five seconds? I got it back in. Come on, man. It's a thing. Direct TV did it too. So obviously it's a thing. And you know what? It never works. Well, as it ever was them time to transfer you to a different time. It's a different time while googling. Like what the fuck am I doing? So do you actually ask people to reboot stuff? Occasionally, but that's an imaging issue. So you're not a Mac guy. I'm Mac. I'm not a work, though. Which is really weird because Mac is what I've adopted personally. But no, we're on IT world. So I make my money in the IT world and I spend it at the App Store. Oh, there you go. You know, because most IT people I know are in the same campus this guy. I hate Mac and I love Android. Caveman. Right. And I don't understand why when I send you stuff, it looks weird. So I'm currently locked out of my work phone. Your iPhone? Which is an iPhone. That wouldn't happen to my Android. I would just get back into it. But this is a massive process. And now I basically don't have a work phone until I don't know what I have to do. Clearly it should fall. It's telling me I have to wait three hours. And try again. They don't play with that. It keeps going. Did you put the wrong code in or something? Yeah, and yet I haven't written down. It's not the wrong code. You think one, two, three, four, five would be hard to get wrong. Okay. And then I have every code that I've ever had for it written down. And I tried them all and then worked. So did you make up a new code for me, Apple? Let me ask you. Shoot me an email when you change my password for me. Just let me know. Let me ask you this. Did you try and reboot it? Listen. You waited five seconds for me, reboot. How are you? How are you down? Can I have a change? Did you do a hard time? Listen, I'm not my parents. Okay. I could set the clock on the VCR. And I play enough in-- Did you see still have not an IT guy? I'm not a tech nerd like you two. But I play enough in the phone computer world to like, forget know how password works. So you're telling me my password that I said is not my password. I don't know what to do at this point. You are kind of like your parents in one way, though, sometimes. You don't have face ideas? I can't wait to hear this. You go through these phases where you text and all caps. Let's say-- I text and all caps? Never text and all caps. No, no, no, no. Discord even. You've got all caps. Well, that's because people don't understand. And I've explained this a hundred times. So who are the slow ones? I've explained it a million times. I'm using the Discord actually on my work computer. Oh. I have caps on because what I'm working in requires caps. So when I switch over to Discord and I'm not going to uncap, because it offends you guys. Like I've explained to you, I'm not yelling at you to our box. I just have caps on for work. What kind of job are you working in requires caps all the time? Excel. I'm in a lot of Excel stuff. I hate Excel too. Oh, Excel hurts my head. Excel is not. Oh, Excel at all. Oh, that's tough. I'm forced to use it and know it. And yet I don't know that one. It's another basics, but Excel is not fun. So I was trying to do a spreadsheet technology. How did we get from a generation like us who grew up outside and did things and then turned around and raised a bunch of kids that were just polar opposite of that. You know, like how does... And I don't have kids. So you guys have kids. So you guys can... I think that we miss the demon of it. I mean, we're all craters in the craters space. I mean, it's a time suck, right? You... I think with our kids, especially, right? So you get like, I'm a dad just divorced. So you give your kid an eye pack because then you can FaceTime him. Well, what's the first thing you do? Yeah. He's on YouTube. Then he's here and he's playing games. You know, it's... He's also grew into... So think about it. We were like latch key kids and he said, right, you came home. School, your parents are still at work or whatever. You were on your own for a while. Then you really grew into that stage where we had a lot of single parents. Yep. Right? So they're trying to work, do things. They're trying to occupy their kids. And then here came technology, which was perfect for the parents because they're like, here. Play with... You know, here, play with this. Play with this iPad. Play with this phone. Play with this. Whatever. And they just... They started spending so much time on it from a young age before they were even allowed to be outside alone playing. Yeah. And that just became their plate. That's what they played on. And all kids want to play with other kids, but when you can just play with other kids online and meet people online. Like my... My... Even my son, you know, just been playing Madden and Things Online. And those people that are... He calls friends. He's never mad other than online. Right? And they just become just... That's their... That's how they... That's the clue. That's how they connect with other people and you stop actually going outside and connecting with the neighbor's kid. Yeah. You know? And then next thing, you know, they just... All their fun, all their play time, all their socializing, social media is on the couch. Well, I think to the internet's open up addiction, right? Because the internet never ends. Yeah. And it's... I think with video games back in our day, right? You play for a while, you got bored. You know, and then after a while, you got side, but now it's just never ending. Yeah. Yeah, and video games have changed too. I mean, you would play a game and you would be the game, but now you have... You know, games are completely changed to the fact now, like first-person shooters in Call of Duty, where you're... I know a lot of people, I don't... I haven't played a Call of Duty campaign and I couldn't even tell you how long I'd just go online and... You know, play some games with the guys that I've been playing with for years. Likewise, over... I mean, OG Black Ops, I guess, I started... Oh, that was a game. That's when I started playing online and my brother-in-law got me into it. And there's two guys, one who I've met a bunch of times, will. And my buddy, Chris, Minnesota, I mean, we've been rolling together on Black Ops for the better part of... I don't know, I guess like 12 or 13 years now. It's crazy. You know, which... Not having grown up at video games, you know, you would think is kind of strange, but it's... You know, it's like I've known those guys a long time. But it kind of blows apart a thing of friendship that I think we had from our kids. I've always had this theory, especially growing up in a mixed bag of towns, like, you know, I grew up in Browns Mills. Friends aren't always the ones who were best. They are sometimes the ones who got there first. And I feel like we always have these people who... And I've got a couple of people who... they're just not good friends, but, you know, they're still around. Like, I still... I don't have them all the time, but you know, we all have those people who we kind of hang out with who aren't necessarily good friends. Right? But... How are you defining good friends? I don't know, I guess that's a good question. I mean, somebody who... yeah, somebody you can trust. So you have friends that have been friends with you forever. They're the old ones. They were their first, but you don't trust them. Yeah, I wouldn't... I wouldn't trust them. Yeah, I think there's... There are really circles. Yeah, but there's different circles of friendship. There are different circles of friendship, but I feel like maybe... There definitely aren't different. I mean, definitely different. I mean, they're not people... If I was broke down, I'd call in the middle of the night. They're not people who... if I was banged up and needed to ride home, that if they did pick up the phone, would probably come get me. Well, I feel like, you know, in that circumstance, that's probably usually going to be the people that you're closest with at that time in your life. Yeah, yeah, I could be. I would assume that if you broke down a little night, you're probably going to call me. Yeah, if you pick up the phone, I mean, probably I'll call Carolyn who... Pick up the phone. Is that helping you, though? Who, him? He would help. Okay, he would help. He seems showing up at a little told. He would be. He would probably... Like back in the day, the jumper cables and told him... You really... you got to do a little... Just take in the room. The manliest one here, dude. All right. Come on. You guys are both going to try to fix it with your cameras. You're going to like, why won't my iPhone fix this drug? I don't get on you to have been searching. You can rural or you want about being manly, but you can't justify your manliness with your ability to fix it. Let's... I'm preparing a... I'm preparing a... I'm preparing a... I'm preparing a... Just room. I said this room. I could fix my fix this audio all the time. Man. Are you suggesting just because I don't have calluses that it'll do a real deal? No, I didn't say that. Because I would. I mean, I'm just saying. You know what is fixed right now? The light switch in bathroom. When you go in there, you don't have to turn on both switches to get one light. You know what bathroom? Is this bathroom right here in the hallway? You never noticed that before? No, I can never find this switch. You go in there when it's dark and it's in the weirdest place on the wall and I'm rubbing down the whole wall. But you ruined the fantasy for the listeners. Because you know, you're supposed to think of this big epic studio. Like Mr. Beauty. I'm just trying to figure out now I know where all the fingerprints in the wall came from. Yeah, I mean, trying to find it in the dark. What's going on here? By all means. Oh, I'm still the manly. But we are Gen X. I mean, I guess the joke was we were 31. We were 10 and now that we're pushing 50, we're still 30. We're 10. I think that we're here because I feel like the older I get it, I don't feel like I change. No, and I've had this conversation with my mom. She's like, you know, you're probably the oldest old, but your your mom is. Yeah. You, Carolyn, you and Carolyn just had this conversation. We're just having this conversation the other day with people you ran into at a bar. And you were, I guess it was relationship talking about relationships. And you guys were 20 years older than them. Oh, yeah. She was talking to those young girls. Yeah. Yeah. I mean, I feel like there was. Okay. I was going to say, I feel almost like his Gen X. It's the general. I mean, you tend to gravitate towards that because I know like at least on social media, I'm not a big Facebooker. But everyone I know that I went to school with is either living their life or they're acting like they're 90 years old and posting memes about how they're unstable when they put the clothes on. I'm like, you're 40, you're in your late 40s and you're acting like you're 90. And again, that's Facebook. I think that's what it's all about. We talked about that. That's like a boomer book. It is kind of a boomer book, but it's like it's such false advertising because it's like this little this little clip of you know, or you're suggesting on social media that people don't live the life they live. It's not real. Although some people do perpetuate misery like their life is always terrible. I feel like there's no like just happy middle ground on there. It's like you have the most amazing life in the ever. Your life is so terrible. There's no like just like today was great. Some days suck. Some days are great. Love my wife. But do you think that's like every marriage there's issues. You know, like I don't try to protect you know that everybody wants to pretend like there's no issues in their marriage or it's like the complete opposite and you have to hear about all the craziness that's going on in someone's marriage. Like it's can we just like ring it in and just be a little more even keel. It's weird too because if I didn't know you guys via social media or whatever right I wouldn't know anything about that. I think that's what fucks people up as you don't. If I'm posting that stuff now you know it right. Back in our day you wouldn't care. You know the Johnson's they got divorced you might not know it. Well now you know there's marital problems on Facebook when the husband starts posting pictures of himself with the kids without the wife and then the wife is posting like the girls night out stuff. And they're both working out and getting in shape. Yes. Everybody's everybody's all on the sun. Everybody's fit and eating salads. I thought it was always like the memes like I'm the best wife ever and that's go ahead the best husband ever you try in too hard. Yep. I'm telling you. I'm telling you. But yeah it's one of those things like sometimes I'll have to say to them all like you know say anything like nice or post anything about me. I'm not putting that like I'm not trying to be fake and put that stuff out there. Everybody's like what's going on just say so. Man, it's just a personal thing now. It's like yeah. But don't you think there too would kind of invades your space like private people. If you choose to be private not on why it's always possible. But we didn't choose to be in a private realm. I mean we're on YouTube. That's true. We're on Facebook, we're on whatever these platforms are for this like I wanted to leave Facebook. We've kind of lost the privacy aspect. I mean, there's still private stuff though. Yeah, but I mean, it's like what? I mean we still. Discord where like these people know everything about us. We talk about our daily life. Yeah, but they only know what you tell that's only us. That's only a select. I mean I get crap from Carolyn because you know I just brought all these strangers into my house. That was pretty funny. I mean, I just wanted to talk about that for that one the first time. It's a good time to the ride and I brought all these randoms. She's like, you just brought these random strangers into our house. They could have killed us. I'm like, wait a good time. We could have, but we just ate pizza and drank beer and then in the left. She's be glad they left. Well, that took a while. Well, that was a process. Apparently I had a bed and breakfast the last time you did. You did. You did crashing in my driveway and crashing in your bikes. You know it's bad when MotoNog calls you and you pick up the phone. Who's Rick? Who's Rick? Who's Rick? It's like his nagging. Oh, hey. Is that MotoNog in the name? Yeah. No idea. Is his name Rick Noggin? Please tell me his name. Is his name Rick Noggin? No, his name's not. So where'd the Noggin come from? No idea. All right. Where'd the beers come from? Do I have to explain that to you? But my channel is not called the beer. All right. That's fair. Sometimes people do weird plays on their names for their channel names. A lot of people do that. So they never know. But Brian the Biker. Yeah. So my Pokey handle was the same. What a segue that was. Right. So now I'm getting good at that stuff. Let's talk about something that you say you really like talking about. That's me. You're, as George just say, you're a YouTube footprint. Oh, geez. Let's talk about that. So what's going on? What is your channel? And what is you doing on there? I have no idea what I'm doing. I just show up. It's pretty easy. It's pretty easy. We don't like when people do that. I don't know what they're doing, but they're really counting on it. I like it to be true. I like you to be treated me as a hostile witness, but all right. So let's see. So my channel, I guess started going seriously about three years ago. It's called Breathe the Biker. Yes, Breathe the Biker. It's cheesy, but you know it. B-R-R-R. Hey, oh. You got me on that. B-R-I-E. The Biker? No, it's B-R-Y. The Biker. The Biker. The Biker. The Biker. Sure. For Brian. Yes. I just, you know, I don't know. I just want people to know what they're getting into before they come to your channel. I think it's really funny. People spend a lot of time marketing and they come up with these logos and Steve from a new Ridge made font of me because my logo is literally a premiere transition. I put it together and that just stuck. Oh, wow. Okay. Yeah. And he gave me shit the one that he's like, you're seriously telling me you made this in premiere. Like, yeah. Yeah. Being a Final Cut Pro guy would never guess that. Yeah. Yeah. But sometimes, you know, I don't know. You don't, I need to think about what the next 10 years would look like. I don't think about branding. So you can always rebrand. Yeah. But do I want to? I don't know. Would I be breather Biker? Or what would I do? Hmm. I think it would be interesting though. Like, you brought up like Jeremy Sires, Tony Cox. I think that would be the way to brand because then you can do whatever you want. Logistry name. Yeah. Yeah. If you, if you do it in a certain space, then I feel like you're obligated to stay in that space, which I, I don't know. I think after a while, especially motorcycles, like what else can you do? Yeah. As soon as a lady, you're going to run out of shit. I mean, you can only upgrade your bike so much. Well, I mean, we know people that don't just have one bike and don't just stick with one bike. Well, if you buy a new bike every four months, you can upgrade all you want. Yeah. But is that, you know, is that really what you want? So I mean, for people that want to see bike content, I guess. Yeah. But to me, I'd like to get positive. I did like that though, especially a couple of years ago during COVID. It's like, I'm going to go buy a, you know, XYZ bike for content. So you're buying a $20,000 bike, $30,000 bike to make how much on YouTube? Hey. But, you know, everybody's got their thing. Don't crush people's dreams. Brie. Maybe they blow up to a hundred thousand subscribers. It's funny. You could all hope. It's a, so talking about, talking about YouTube real quick, I want to, I want to talk about something that, that grinds my gears. Oh, look at that. There he is. Oh, wow. Because you brought up, wait, can I, can I do it? Hey, Bert. We, he's coming across the table. You brought, making money on YouTube. And, uh, Brie brought that up. Brie, can I bring a make money on YouTube? Yeah. So, it's, it's ironic that like how people think, like, I don't know what people think all most YouTubers make. I think there's a handful of YouTubers that I know who are under a hundred thousand subscribers who are full time. And, in order to do that, they have to have a number of revenue streams. I think that's what people kind of lose sight of. Because if you're going to do it on, on YouTube ads and all, like, people, they have, no understanding of how any of it works. No. Because all of you, if you're not involved in it, you wouldn't, you're right. It's not their fault. Like, just have this weird idea of how it works, but they don't want to. Right. But then it's like this, the assumptions that come along with that kind of drive me out. I want to start a YouTube channel and because I want free stuff. We know the hierarchy, right? You have to come up with a name. You have to buy stickers. You have to get a merch store. And you have to email companies, ask them for free shit. Then you put the video on. There you go. There you go. So, about the free shit. Well, nothing's free. Oh, nothing's free. First of all, nothing's free. We have gotten very, very little over the years. I feel like from vendors that didn't require a commitment from us. And mostly like a substantial time commitment of recording, editing, promoting. But it's free. And what's that time worth that it would take? I mean, it's easy for you to go out and shoot a YouTube video and we can come up with a topic and talk about it and then we're done. But for you to get something as simple as, I don't know, floorboards from somebody, a simple part that would take you 10 minutes to put on. You've taken this 10 minutes of your day. You've turned it into 40 minutes of shooting video into a couple of hours of editing video, into then editing a thumbnail and then somebody making the thumbnail. And we have two of us, so I haven't made a thumbnail. I don't know unless the thumbnail I made was like, I'm terrible with it. And he's good. He's got his template. He cranks out like five options of a thumbnail. He's like this one, he's like this one, he's a lot faster at that than I was when I was doing a lot of thumbnails. But to be one person and doing all of that, things become definitely not free. I think it's too much of a type of stuff. Yeah, I don't think people think about what goes into it. Again, if you're not in the space, if you're not doing YouTube, if you're not a channel, you're not creating content, you don't know what goes into it. So it's hard to, I don't want to knock those people, but they're just naive in the sense of thinking like, you know, it's just, you're making these videos, it's easy and you're getting free stuff and you just want free stuff. Well, no, it's a trade-off. I mean, it's a trade-off like you're promoting someone's product. They're giving it to you to create your content. You're both getting something out of it. It's not free for anybody, but it works for both parties. Correct. And I don't know why people would be mad about it. Yeah, but I'd also think it's some of us love such. Don't you ever think that you give me XYZ part and I basically became your marketing department? Well, yeah, I mean, and you have to end again, it's one of those things, right? When you're a small channel, you're willing to jump through those hoops and do that stuff for the free product, for the content. And as you grow, you'll start to set limits on that. You know, we've done it. We were at the point, you know, one point where we would just, we were happy to have free stuff because it is content. It is something to put out, something to do a video about. It's kind of not brainless, but it like we don't have to think of an idea. We now have this product. We're going to install it. We're going to talk about it. It's content. And we got that out of it and we were happy to have that. And we would go above and beyond for that. But then you get to a point where you're like, all right, you know, I'm not just here to get your little free product and then be your marketing department. Like you said, now there's becomes like, I'm adding more to the table than you are with your, you know, so like, now you're going to give me something more for it. Like it becomes a point where it's like you're not just taking the free product. You want more than just the free product. Oh, absolutely. Maybe a payment, you know, finding whatever. Like there's more to it. That's a hard point. That's a related. But I mean, everybody, anybody that's growing will get to that point. You just got to figure out what point you're done, you know, jumping through hoops for people's free product. Because when you really think about it, the free product is so cheap for them. It's like, it's not a big investment on their end. You can consider what they paid for this product. They budget it for it. Yeah. And it's, and then again, it is. It's a different world. We live in now. That's advertising, right? They budgeted for all these content creators. You know, it's part of their budget for the year they give this stuff out to go get all this advertising. Yeah. They would have to pay tons of money to an advertising agency to do. Yeah. Right? And you probably do better because this is the people using your product in real life or the ones that are now pushing your product to people that use your product. As opposed to just some stupid commercial that's just like really out of touch with the consumer. Yeah, right. Yes. The idea is that you're getting more honest opinion. Right. But people that actually use it, it's just not like some commercial out of company made. Yeah. So I had a couple of things about that. One thing I feel like, you know, on baggers and burrows, products that we have done installs on, if you run it into us, those products are on our bike. Yeah. And that's kind of like, that's something that I think we've tried to stick by. If it's not something that I want on the bike, then I think we promote. We promote products that we like and that we want on our bike and that we use. And then there's people, you know, you do it, you do you, but there's people that will just do it for. Sure. The content or for whatever, if they're a bigger channel for whatever that company's paying them aside from the product. Yeah. They'll do the video, but then it comes off and they put something else on there and like, because they don't really love it. Mm-hmm. It's just, it's just either content or they get paid to do it. Yeah. So we're not in that level. We are though in a way. And brightest news, I mean, I'm not going to talk about like specific vendors, but we, I made a call to a vendor about a project. And they were like, I don't know, they're like, and I said, well, you know, here's what we have done. And to get from point A to point B to get what I wanted from them and to get what they want from us, I actually had to put together a sales deck. Yeah. So that's for there for there, but you know, I appreciate it because they had a budget meeting coming up and I put together a sales deck with everything that we had contributed to the brand. And if they turned around and they were like, at that point, if they were to say, yeah, you know, we can't do that. And I'd have been like, all right, I did my due diligence. I'm going to try something else. But they didn't do that. They came back and I think they were reasonable. No, they were. I will say that. I don't think we are where we are in, you know, subscribers, size, whatever reach. I don't think if that if we like quadrupled overnight, I don't think if we had 200,000 subscribers or a million subscribers, I don't think we'd ever change the way we interact with these companies as far as loyalty. No. I think that's just kind of who we are. No. Unless you kick me to the curb or give me some some bad interaction to where I would fall out of favor. Like I came to your company or I used your product because I liked it. And you gave me a chance, like especially when we were smaller, you gave us the opportunity and gave us stuff and trusted us with your product. Yeah. So there's some type of loyalty there. I appreciate what you did for us. Hopefully you appreciate what we did for you. And I'm not just going to be like jump to another company that does the same kind of stuff because maybe they offered me to pay me more. That's fair. I think there's also a time though too when you kind of grow out of favor, you can love something and then something special. There's a lot of stuff with motorcycles. I mean, you like things now and your chase changes or there's just a comes another product that you like even more. Doesn't mean like that one, but I like that one better. Or maybe you want to try something or you want to try something different, especially if you're doing content. Maybe you need to switch things up. Maybe that stuff's getting stale. But I don't think like we're never going to just like do any of the companies like dirty that have been like oiled us or good to us. I shouldn't say loyal, but just been good to us, you know, and have given us an opportunity. Even if I just-- Because it's just not right. I mean, it's-- Yeah, I mean, it's-- There's some morals in it. It's a balance though, right? Because the bigger you get, you want to try different things. To me, you know, we're lighting on my seats. You know, my bike's not coming off. This suspension could-- the exhaust is never coming off realistically, right? Because I paid for the tune. I bought the exhaust myself. But I think there's some things like seats, things like that. Windshields, you know, you could flip-flop around. Those are also things that you can use multiple of, you know. Yeah. You don't necessarily have to be loyal to one or the other. It could be multiple seats that you like for different things. I mean, if you-- Yeah, if you look at like a Fortnite channel, he reviews things, but that's what he does. It's not necessarily what you'd see him in, but to your point, the stuff that I truly believe in, you're going to see me as-- Right. The stuff that I'm just reviewing, you know, you might not. I think the bulk of the stuff, the bulk of the stuff that we use are things that we would pay for. Yeah. Because we like them. That's what led us to that company. And then we've-- since we would do it anyway or wanted them anyway, we've reached out and we've established some sort of relationship. So, yeah, but I mean, I don't know. We were all fun talking about people wanting free stuff. Well, but George had a good point to it too. Have you ever run-- I know he did. I was shocked. Oh, your headphones are still on my apologies. But did you ever notice that you can get like a big company and you reach out and you ask them for something? And it's like, yeah, no problem. Or maybe they follow you. That's the coolest thing when they know you. But then you get these smaller-- Sure. And you close it, right? These smaller companies and they're like, well, we need to see on a litigment. So we need to see a media pack. I'm like, oh, OK, it always serves me on. I think I'm only guessing that that's because they don't have the same budget to just give this stuff away. So they want to be like more picky with-- they want to get more out of it. So they're picky with who they're giving it to, hoping I think to get people to have bigger numbers, you know? Or is it they don't know what they're looking at? It could be that too. I think I've talked to a couple of people where you're not really sure that they even understand it. Yeah. Well, I mean, we've been with us and Bakers and Brewers and all the different people we've been involved with, or companies we've been involved with. It runs the gamut of people who are like, they got their crap together and know exactly what they're looking at, know your channel better than you know it. And then there's others that have no freaking clue. But they're still working with you. They still give you stuff, but they don't have any clue what you're bringing them. Because they don't have any way to track it. We have people we deal with that we love that we use our stuff, but they don't necessarily have-- We don't have a code or link to give to people. They're giving us product-- tons of product, expensive product, but they don't have any way to really tell you what we've brought to them. Well, did you see-- I don't know if you guys have YouTube premium, but they're now doing media packs in YouTube. So you can build a media pack directly at YouTube. So I signed up for that this week. A couple of things though that we didn't discuss that. To unpack that we're talking about. I come from a different world, so I mean, one is a musician. You aren't playing at a bar and see you had a demo. So you had to have some kind of a pack. Right? And in the sales world, like you need to be organized. This is what I'm coming with. This is what I offer. And if that's good, then that's fine. If it's not, maybe we can talk or maybe we can't talk. But setting those expectations, and I feel like that's one thing. It's setting the expectations with a company that you're approaching with. And I think the other thing is most people are like, oh, how do I get to work with companies? How do I get to work with companies? You've bought all this stuff. You have stuff on your bike. Everybody has stuff on their bike. Do some videos. Do some videos and products that you've purchased. For free. For free. Do them. And preferably because you like the product and believe in it. Thank you. And even if it's not, you know, what even if it's not necessarily, say, a vendor who you're going to approach, do that review or do that install on something to show them that you are capable of doing that type of content, that type of material. And that's a thing. And we go, we have our package that we offer people. I'll pull back the curtain a little bit. He's pulled back the curtain on his package. He's got weird. Pull him back the curtain on my package. One thing that we do is we do product photos for everything that we do. Now everybody we know on YouTube, we have their iPhone taking pictures. You're not throwing it down like he has less face. Let them let me you know, I mean, good for them. Like let them. I mean, it's just not. It's something that it's an art form. It takes practice. It takes a long time. And I still feel like there is an element of luck and the planets need to align to really like to really get a banger to really get something that like is. Wow. But do you think sometimes it has to do with space because if we look at the channels that are big, like big channels, I feel like you could give them anything and the company would feel they're getting return out of it. They wear the smaller channels have to really work harder. Yeah. Because I mean, they just they just automatically have more eyes on their stuff. Yeah. You know, I mean, they have 200,000 subscribers in a get an average of 50,000 views on a video. Every video that comes out, I mean, they're automatically getting that reach that the companies basically want. Right. So if you're not, if you don't have that, you do have to work a little bit harder. You do. And that's why we started doing pictures, right? That was like something that like we could offer them to. And they love it. Absolutely. I haven't seen not one of them yet. Didn't like have that kind of reaction. Like, wow, these are awesome because nobody else does it. So he takes these great pictures and we put a video out about their product. But then he also sends them these pictures that they can use for their social media. You know, they can post them on Instagram or Facebook or whatever they post crap. And a lot of them have and they do and they love it. Now, have you run into anything I ran into today yesterday where somebody took my content and used it for their advertising about asking me? I don't think it was maliciously done, but it's like, yo, I feel like we got into again, I don't want to talk about vendors, but we got into a situation with a vendor where they were like, I need you to send me your, your, your, your off footage. Yeah. And I was like, no, what do you mean we sent you this product? Send it through and see a lot. And you did. And I did it. I did exactly what I told you I was going to do. Because I'm very like, even though you said expectations, expectations don't always convey and we've had this happen on two occasions with vendors where the expectations that I reviewed with them did not translate. Did not translate to practice, you know, they, they, they, you know, we're not happy with that. And I said, I'm, I'm not sending you a whole video. I mean, it's on YouTube. That was the deal. Like I said, I send you photos that are not watermarked, that are not copyrighted that you can use at your leisure. But we never discussed you send in a video. I said, that's a, that's a different like me sending you my raw footage is a completely different conversation from a monetary standpoint. Honestly, then me, then you giving me product and me doing your video for that product. No, not to, not to be the we as bigger company, smaller company because I feel like the smaller ones are the ones that make those fail. It was, it was a smaller company. But the representative they had did not like she was, I don't know, she was not, she was newer in the YouTube space. And, you know, this was, I, I could, I was, yeah, it, it got, it got testy. It was like, it was, you know, one of two times with a vendor that, you know, it got, you know, I'm really great. I love the know. We're not saying that. And I love the know. I always think I know others did give that because it was a company that pretty much gave this product to everyone in our, in our, in our world. Yeah. I'm just curious if everybody else is just like, yeah, sure here or if anybody knew enough. Well, I mean, there's the thing and we struggle. We struggle with this. Sorry, but we struggle with this a lot. Like what is, and all creators that are like growing, I think from that 5,000 to 20,000 kind of, you know, space, struggle with the fact like what is my reach is value. What is, what is the value of what I'm giving you? And I think it's, it's really, it's really hard to put a number on that. I think that there is a lot of channels. I think there's 100,000 channels with over 100,000 subscribers that are not, you know, just because you get product and then you sign up for an affiliate program and affiliate program. It's one thing to get views, you know, views are a third of it. Right. The other third of it is clicks. And then the final third of it is conversions and by conversions, I mean sales. Right. So there's three pieces to an affiliate program to you basically getting the product for free. And then working on an affiliate commission, which in our space ranges anywhere from probably three to 15% of the cost of a product. So I honestly think that there are channels out there that may give you might get 10,000 views from a channel with 100,000 subs like that's good. You know, but does that 10,000 views then translate to how many of those products sold? Right. And I think that number is much lower than people would be led to believe. You know, you talking about products and I feel like it's a great time to segue into that little button you can hit over there. It is. So let's take a quick breather here. It's a refill the bourbon and get a message from the sponsor of this podcast. What's up everybody? I just wanted to take a minute to tell you about the sponsor of today's podcast legendary USA. 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Now back to the show and thank you for legendary USA for supporting this podcast. All right, we'll just wait for Bert roll back in here. Come on, you blew the floor. There he is. There he is. This wouldn't happen if you're on Rogan. That's waiting for me. We did actually. Good times. A lot of fun. All right. Roll them back in. All right. So just thank you legendary USA for sponsoring this podcast. Make sure you click that link. It does help us out a lot and check out the products they have to offer. It's more than you might think. It's whether it's a lot of stuff to watch as it's knives. It's cool hats. Yeah, it's an American made, you know, products and the owner is cool down earth normal dude. So it's just an all around awesome company. So, you know, people say like, what do you look for? Like when a couple of people ask me, what do you look for when you know you work with vendor? One, it's got to be a product that I like and would want to use. That's number one. Number two might surprise somebody. I actually have to like the person I'm dealing with. Oh, yeah. I mean, well, yeah, it's working with them. It's so important. It's so important. It's a I don't. It's a lot of work creating content is a lot of work. It's fun. And it's I think it's it's a good creative outlet and stress relief, which we will segue to in a minute. But I feel like because of that, I don't want it to be more work than it has to. And and that's it's a big deal to me. Yeah, you don't want everything to everything every issue along the way to be some sort of bone of contention and just constant like struggle. Yeah, you want it to be smooth. No, you're interaction with the people you're dealing with. You want it to be easy. And we've been pretty lucky with that. I mean, again, there's been a couple here and there, but they've not necessarily been the ones that we've that word stuck like hardcore with. Yeah, there's been a few, you know, we've tried that weren't great, but for the most part, the companies that we really work with have pretty good people. Good people. I mean, people who, you know, believe it or not, like not only do I follow their company and it's doing, but we're like, I'm my personal account, like friends with their personal friends, but their personal account. Like we've become friends and it's part of the great thing, you know, of social media. That is a lot of us to do. I mean, listen, let's be honest, we're sitting here with Bri right now, the biker, we would not know each other. Had it not be social media. Yeah, true. So tell us more. Social media. What do I tell it? And you see that? I call it. You got to be quicker than that. So, but it is a good stress reliever. Right? It's a creative outlet. And, you know, my my next segue is that we are here in in November. I'm, I'm rocking. I got stash. I'm rocking the stash. And Bert really did a great job for only being what 13 days in. 13 days in. Nice. Nice. I could have started at 16 and never got that. Like I think your lighting is all looks really great. It's actually brown. What is the light looks great on the camera? It's brown. Colabales. What happened? It's gray. No. It's the lighting. It's the light. It's the light. It's the light. I missed it when it was died. It's the light. What I've learned is that you people, all of you guys can suck it. All right. Because you all have an opinion. It's like, oh, it's so great. And then somebody dies it and you're like, you look at idiots. So dark. And then you go back to the green. It's like, oh, Gandalf the Grey. I guess the thing though is why are you listening? I don't know. I'm not really. See, this gets back to the whole. That's true. Why are you? I'm hearing them, but I'm not really listening. It's like the people that'll argue with you about what you buy or what you ride. There's a, there's a. I thought you were kind of a person of the people out there in the world just want to push your buttons. Well, they want attention. That's social media. They want to push your buttons. They want to get a rise out of you. They want to ruin your day, whatever. Even people like we know and like, that just seems like that. Do you remember that first moment when you put out a video and people started turning on you? Or had this day going with comments. I feel like it was a long turning on you. That's turning on you. But they, you know, they start with the personal attacks. We get them now. I love it. Yeah. Now I kind of feel it was a while before we got. It was a while. Like, like we always joke like you're not, you know, you haven't made it in, in YouTube or whatever until you got hate. Oh, I've seen that. It's a hate mail. Does anybody want you to look at hate? I feel like it was a big deal. We got our first hateful comment. It was like, we made it. We're actually in it. And you and I have talked about this and I'm very proud of you because you haven't stolen it and done a video yet. And we're going to do this soon towards us and know that. Oh, yeah. We're going to, you might already have this recorded because maybe you did steal it and you always come back. But the, I like that. I'm really into your faces right now. But that is the, we're going to do the baggers and brews reacts to hate comments. Hate comments, man. Oh, that's a brilliant. I mean, we can get a good chunk out of the one video. Oh, my God. That's Sturgis video. We can go through there. We can pull out just a million. We probably should just do baggers and brews reacts to Sturgis comments. I mean, I'm down to do that. We need to do that now way off track people. We need to do that, you know, when we go on, we're going to do that by FedEx video. I have never seen so many people who spend more time watching YouTube than they do writing a motorcycle. Tell me how I'm not a biker. I love it. Yeah. But what is a real biker? We did a video on that actually. That's another one with some good comments. If you went to that video, you would, you would actually learn what a real biker is. There you go. That's another brilliant, wonderful comment. It's a video. Tell me you didn't watch that video. It was an old one. It was an old one. Probably about which we're just heating cool and seeing. Listen, I wrote a script for that video. That video was, that was, that was good stuff. It was interesting. We have scripted videos, man. We've blocked videos. We've, we've scripted some videos. We've done some notes, but sometimes you got a acting acting. Simpliacting. So anyway, people back to bribe the biker. People. So, so what do you do? What do you do? And YouTube could be that thing. But like, what do you do to like, de-stress from like work from life and craziness? I like music. Music is kind of a good two thing. I think that thing, I like writing and I know everybody breaks my balls about video taping that or video taping. I should have made filming that. But I feel like when you do that, you kind of take away from the safe space. Like, when I went to your ride, I didn't film it. I wasn't worried about being there. It was about how awesome that ride was. That ride was amazing. I really didn't know about that. It changed my life. It really did. Makes you wear a full face all the time now. And I, and I do realize that I guess what I'm still kind of stunned is I had a Dunkin' Donuts shirt on and they thought that we may have been representing a different breed of people. Oh, that was rough. That's great. But don't you think that? I mean, because that's the thing that I think with social media that I guess, but I don't personally get, could you say the installs, right? Installs would be so much more fun to see. Drive away, install it, you don't film it. But just drink some beers or something and just... Or a heckle bob, whatever. Take it. Have a friend, whatever, do it together. Yeah. Like Frank comes over and we were doing stuff. That's fun. But I feel like what I don't want to take away is from my riding. I mean, we only did, we went on that 13 day trip and we filmed a lot, but I feel like it takes away from me. You're not the only one that feels that way. I mean, that's the camera. We don't always film a lot. We don't always. But here's the difference, I think, with us. I think our channel was born out of the riding videos. Yeah. That's kind of what got us started. So it's kind of hard to just like totally just stop doing that. Yeah. And yeah, it does certainly... And again, all the probably reasons we're not bigger than we are and took off quicker was because we weren't great at it because we do get sidetracked with enjoying the ride. There's been plenty of things we didn't record that we were like, I don't record that. That's like that. We should have recorded that. But we do get caught up in the group that we're riding with, socializing with our friends, all that stuff and the ride itself. So I mean, it's definitely... Plus you don't art. Like the camera and people's faces. Yeah. And people will probably hang out with me. Would be like, "Jord, you have the camera and people's faces all the time." But I really don't. Not as much as we could. Not as much as I could definitely. And like this weekend, we went up and we met our buddy Bob and his wife, Dornlene. And we went to a brewery that he's bought a spear from a bunch of times and had a chance to go out to dinner with him. And I looked at my camera bag when I walked out the door and I left it right there. I said, "If something happens, maybe I'll pull out the iPhone." But... Yeah, well, you always have that. But even then, I didn't like I was going to do a reel or a short or something at the brewery. And I just... It just wasn't... I left it where it was and I feel like we all had a good time. It wasn't that kind of vibe. Yeah. For sure. The young kid turned vibe. It was just... We were really just wanting to hang out with our buddy and his wife and kind of... It was kind of a thank you for him because he's been a huge supporter of the channel and done some awesome stuff for us. And he always comes down here and it was nice to go up there. And he lives far but he comes down here like he doesn't live far. Yeah, actually he found my buddy. Did he? Well, he found it after we found it but it's really fun. He sent me a link and he's like, "I found your bike." And I'm like, "Really?" Because if you call them, there's already a positive, which is mine. I thought it was really cool. And then he went and physically looked at it, which I thought was amazing. That's cool. Because he gave it to me. It was too town. It was too town, so had to be a brewery. What deal is there? Garden State Harlow, it is. Cool deal. Good folks. Yeah. Maybe I think it is the owner. He owns Williams too. They were an estimate. He used to own Costco too and they shut that down. Oh, there's a Costco? Costco. COSCO Costco. Oh, KOSCO. Costco. So not like the big box store. Not Costco. No, it was Costco. It was. We actually rode by it when we were coming back on Route 23. It used to be like right by the bend. Is it a dealer? It's a furniture store now. But like right when you're coming down 23 to go to Route 7, Costco was there. It was a cool deal. It was a cool museum, but honestly, there were two guys that worked at the parts counter and they were just tool bags. So that caused me not to go there a lot. That's rude. They were just nice guys trying to do their job. Yeah, they were. They were tools. How do you feel though when you're out? Your ride's a classic example of that. Do you feel that it takes away from it because if you're in the YouTube space then somebody's filming and you're not and then it kind of jumps into your privacy? I don't really care. I mean, what? Like, I don't understand that question. Like if somebody's filming and I don't want to be filmed. Yeah, like sometimes I feel I feel like they. Who's who's ever filmed us when we didn't want to be filmed? I feel like I'm doing more filming than anybody. I guess number one. What? I'm curious. I feel like if something happened, I would that I didn't want on camera for some reason. If something happened that I had one on camera, I would ask them not to put that on camera and hope they'd be respectful of that as I would be of them. That being said, we put some pretty drunk people on camera who were on a bus at a rally and who knows who knows who knows if they saw them. They were on a drunk bus. They were too drunk to object. But again, for everything that you see, there's a lot of stuff obviously on camera that never sees the light of day. I guess I don't feel that way because I'm in the space. People definitely get weird around the camera though. I mean, so did we. People that aren't around it, around the camera normally get really weirded out. And people don't know, there's been plenty of times that I've talked to people and asked questions in camera and then I didn't make it into the video and it just didn't flow. I think I've gotten better about that over the years. But when I started this, I was like, if I can't tell the story in like five minutes and thirty seconds, it's not going to be on there. I mean, you guys have a bigger space though too, but I find it just kind of weird. It's like to me, it's almost imaginary. It's like, what's the camera? No, it's like my channel, right? It's an outlet. I enjoy the creative space, but I don't think of it as being real. So let me ask you a question. Uh-oh. Oh, getting set up. No, just a question. Because you talk about your channel. So when the COVID time or whatever, you said that was kind of around when you started your channel, you know, like a lot of people did. What when you started the channel, what was like, what did you want to get out of it? Was there anything like, did you think about like what you wanted to get out of it? Or was it just like, I'm just going to, I was doing. Why did you do it? I was doing video production for my job and I wanted to learn. And the thing that I thought is if I put a GoPro on my bike, I mean, that GoPro is for something I want to edit, something I want to learn on who haven't been doing food products is what, you know, we're doing that space. I never really thought about it going from there. Like I said, even with the branding, I didn't think about what's going to turn into, right? You know, to me, it's still kind of crazy. Yeah. Well, it is crazy. It's not still. I mean, it kind of boggles my mind that you, you know, we're talking about your right. People are coming up to me and they're looking at my bike and I'm like, oh, this is this. And this is that. Yeah. And they said you videos. Yeah. Like you guys watched that. I think I would think that we both say it's still odd. And someone comes up and is like, oh, it's bad. It was bruised. Why watch your stuff? Like you were in Ocean City. It's like, I'm like, this is, that's crazy. Thank you. Like it's just, it is weird. It's awkward because you just don't, I don't know, you just, I find if I don't make it weird, it's less weird. And I feel like in the beginning, it's kind of weird. And I feel like when we're in Ocean City, and I'm going to call Eric out on this one. I don't know if he listens to the podcast or not. But a SJ bagger. And before we knew him, he was like, oh, I saw you guys and I didn't want to come bother you because you were, you know, having drinks or whatever. I'm like, what are you talking about? Like come and say hi, you know. But that Ocean City was kind of weird because people were definitely looking at us who knew us who didn't like come over and say hi. And I think that's weird. Yeah, they didn't like. They're rude. Don't, you know, yeah, just whatever, man. Like I put not YouTube videos. You come shake. But most people are just like, hey, I love your content. Keep it normal, man, real quick. If you don't want to hang around, you don't want to be, you don't care that much. It's just like, hey, I watch your stuff. It's good. Well, whatever, thanks. And walk away, you know. And if you really want to be involved, you could be more involved. But like, you just have to be that way. Do you think that that's the TV effect? Because we grew up in a generation. Like if you were on TV, I don't know what it was like for you. But like when the news stations showed up, you're like, oh my God, that's XYZ. And now it's kind of weird, right? That's so, that's what Carolyn says. She's like, they see, they feel like they're watching you on TV. So it's a much bigger deal than it really. It feels like a much bigger deal than it really is because they're watching you on TV. Because that's like TV now, right? YouTube is TV. So when you see these people that you watch and you follow, and I was there, like I was that way without them saying, "Able, you know, when I actually went up and saw him at the dealership or whatever, that same feeling of like, you know, like in all, like he's just, you know, celebrity, you know, he's not really celebrity. But if that's what you watch a lot, then do you, it is a celebrity?" Yeah, exactly. It's weird too when you meet them in real life and they're different than you perceive them to be or percent, you know, maybe they're small or maybe they're short or maybe I don't know, it's the weird thing. That's one thing I think we definitely try to be like when you watch our YouTube channel, like we are who we actually are. I don't think we act that much different. I mean, you get edits. You get edits. I'm getting edits. I'm just a couple of times. I'm just a man when I am and then you add alcohol and you get what you get. Right. Oh, I will tell you, if nothing else, I'm authentic. I'm just, I'm just the freaking like, I act like I'm 15 years old all the time, even with her. Like, I'm almost 48 years old with two almost grown children. I still act more immature than they do. I'm just like, it's just two I am. Like that's just my mentality. I like having a good time. I like being silly, goofing around, cracking on people for fun, getting laughs. Like that's who I am on camera in real life alone with my wife in bed. And she's like, like, he'd be more serious. That's just not who I am. And I don't just scream Lincoln by. And I don't ever, I mean, I would never put on like a persona. Yeah. You know, just, and I know people do. I guess do you, but that's just, yeah, it's just, I can always tell when I'm doing it. Meet somebody who has a channel and that I've watched, you know, a little bit. And obviously I don't watch as much YouTube as people might think. People know me. I don't like watch a lot of YouTube because I hate watching YouTube. The more you edit the less YouTube, the more YouTube content you create, the less you watch. And I can tell them what's right away when somebody is not who they are. And it's, that's, that's me. That is weird. I can't, like, how do you put that up? I mean, and that's always been my advice to anybody who's starting a channel. You never know where your channel is going to go. You never know how long you're going to be making videos for is just be yourself. And I mean, put out the best work that you think you can put out with the equipment you have and the time that you have and be yourself. Yeah. I would love to have 200,000 subscribers and have a lot of people know us. I would love to have that. But I would, it won't come at the expense of me, like, not just being who we are. Our connection, our chemistry. Yeah. You know, that's like, that's our channel. And I'm not, I would never be like fake and if only to try to get to that level because it would just not be, it's just, it's not who I am. Well, I think personally it's kind of hard to turn on something you're not. Yeah. And if I become a character, sure, if I am, then I've got to turn that on. But it's crazy to think that people do that and can do that. I mean, right? I get it. I mean, hey, there's people who use podcast voice. We're an entire podcast. Welcome to the NPR. And I just can't do it like it. We're sitting down to the podcast or every Friday morning. It's the best turn of one of my office. You have a great radio voice and I'm like, it's just my voice and a little bit of, well, it's just our voice magic and a more relaxed set in. I think and like focusing on just talking into the mic, whereas we're usually don't have to do that in the YouTube world. We're usually like, we're like, looking at the camera or maybe we're just not even paying attention and we're recording and sometimes audio sucks because we're just out in the world doing it and now you're in like, in control space. So there's no reason for me to be super loud. You know, you have these on. You can hear me. You know, so it just comes off cross a little more. People tree and some dude. I mean, any other thing I feel like is people don't understand. I feel like when people see you film a video, they're like, that was kind of weird. But the camera tones down the enthusiasm. Yeah. Oh, I never say there is no enthusiasm flatener like a camera. So you have to be like, hey, what's up? Welcome to the channel because when you say it like that, what comes across on camera is like, hey, what's up? Welcome back to the channel. If you say it's super low key and calm and some dude and not energetic, you come across as being like so flat and boring that they're like, okay, take that. And then you got seven seconds of Utah because they were like, those guys. But there's a fine line between being two over the top and it turning it on enough that it comes across as it should. I think if you're genuine. If you're genuine personality that people like, you're going to be okay. Yeah. And the bottom line is quite honestly and I hate to say this, but like not everyone can go have a great YouTube channel because not everyone has a personality for it. Right? I think it's, I get it. Yeah. I mean, some people are going to have an innate talent to do stuff. Oh, do I have an innate talent? Yeah, right. Do I think I have an innate talent? Like, I mean, I've been a musician all my life. People are like, oh, you're so talented. I practice a lot. And there's a difference between having a talent to be able to do something and developing habits and through practice. And I think that that is something that, I mean, if most people sit around and wait to do something that they're talented at, they're never going to achieve really all that much. I was never a talented sales rep. Most certainly. But it's just got really nerdy. Yeah, but I mean, it's just you fail enough. It's something you screw something up enough. Then you learn what not to do or you, you know, we had our thing, right? What was his name? Dan from creator. Oh, creator fundamentals, right? Dan Currier, it was his name. And Dan's thing was, you know, you need to do 100 videos. And in those 100 videos, you need to improve one thing, right? You remember this whole thing? It was brilliant when he did. You need to improve one thing every video that you do. We haven't done that. Yeah, we have a little bit though every video. But do you think there are two, I mean, especially the space gets bigger that there's a lot of people on the video space. They're like shock, shocks like they're there are videos that I can't watch because it's so in your face and it's such a characteristic. Are they are these that you're talking about? Are they in our field or somewhere in our field? And some aren't. But I finally, when you think media is that way, some of those are just like, they're over the top. Just trying to think of like people that could be considered that. Like no, no, no, our vogue in is entertaining, right? But I can only watch it for so long. It's like, listen to an AC/CBC record. Like I'm good for like four songs. But there's other YouTubers that I, the potato jet, not in the space. Sorry, what? Potato jet. He's a technical camera geek. Camer geek. Again, he's a little Asian guy who does camera review gears and his name is potato jet. But it's two things. But it's racist. And now I'm hungry. Wait. I made you hungry and I'm racist. Yes. Well, racist was your Asian comment. Potatoes made me hungry. Don't get it twisted, bro. I didn't say I wanted some general toes. That's what I thought. I felt like you just wanted Chinese food. No, I was thinking, you know, French food. He's really easy to do real. It is easy to do real. I mean, it's easy to do real. I'm easy to do real. Yeah, I mean, it's not like I called the guy who were anti like all the Asian. But do you see what I mean? No, they say you don't get that from like that viewer fatigue or some of these channels. Oh, definitely. So there's a rare channel that I can like really binge and watch. And I mean, we all know I could watch as many Peter McKinney videos as Peter's going to put out. I could watch as many kids. Are you a Peter Puffer? I am. I could watch. That's what they call his fans. Peter Puffer. Peter Puffer. Yeah. Bigger than Peter. I could excuse me. Bigger than Peter and he has names Casey Neistat. He's bigger than Peter. I could watch Casey Neistat stuff all day. And not everybody can, but I can. Yeah, snooze fest, bro. Okay. Yeah. There's only, there's a very, very small, like probably less than that kind of one hand of like within our motorcycle community, people who I watch, everything they put out. Yeah. For the most part, I kind of pick and choose and based on topic or whatever. Or am I just watch for a couple minutes, be like, yeah, not into whatever it is you're doing today. Yeah. I might like you. I might know you personally. And there's a lot of them. There's a lot of people that we know and met and are friends with. Yeah. And I still might like to click on it. I'll give you a click and I'll start watching. But if I'm not really feeling it, whatever, I don't watch it all. There's only, there's a, there's probably less than five that I'll just watch everything they put out all the way through, even even if it's kind of a boring video. And I don't know why I can't explain why. Yeah. Almost, it's almost like just a loyalty and it's who I liked from from early on or whatever. You know, Adam's one of them. And even, but even his stuff, like some of his stuff that he does that's less motorcycle related, I might not get through the whole thing. He fell off of the Jeep stuff and the ATV stuff. And he's thankfully come back. Yeah. I definitely couldn't watch his Jeep stuff. I'm just not, I mean, to keep me riders from you now, it's just Mr. Kiwi rider of course. But like Mr. Kiwi rider, like I don't know, always got a special place for that guy. Like I will always watch his videos and he has fun when he films them. Yeah. You know, it's, it's more serious stuff lately. It has, it has, but he's still having fun with it. Yeah. It's like motor vlogs. I can't watch motor vlogs. I just, and I feel terrible about it because there are genuinely people that I love that I've met that are great people that I want to support. It's hard for me to get into a motor vlog just because I just staring at like what you're seeing as you ride your motorcycle doesn't do it for me. So your conversation really has to be really good for me to get through it. And sometimes it's not, I mean, again, we're not all just amazing every time we try to, you know, record something, right? So there's people that I love that I really do. I consider friends that I sometimes struggle to get through their videos just because it's a motor vlogging video and that just doesn't do it for me. It's not a knock on them. It's just for my personal consumption. Well, I think there's two, there's channels that have a more of a personal connection. Then like I do install stuff, right? You may never watch my channel again. And I don't know that that matters. You know what I mean? If you want to see a Mustang seat or whatever and you watch it for that, maybe it's not invested in so much my personality. I guess it's because I feel like everything has its own little genre. Yeah. Well, you know, if you do a lot of your stuff is install stuff or product stuff, sometimes there's not going to be that kind of connection to where they just came because of that specific thing that you're doing. It's not necessarily a bad thing, right? Because now it's like, what your stuff is educational, right? And when it's educational, it's not actually going to be like a personal connection, but I just came to see what your take on this product was or how to install it. You know, so I mean, that's not a bad thing. You could still be a huge channel and, you know, and those people might not be personally connected to you. Yeah. And it's a line of stuff. I mean, even like when you see, I feel like even the big channels, like we're talking about some of Casey Neistat, he doesn't put out as many videos as he used to. But on occasion, he will do a product review. And his product reviews are off the chain. Like, I wish I could do a product review like this guy does a product review. And it's usually like an unboxing or a fierce juice or a first impression. It's usually not like the beat down like raw. I've used this for a year type of product review. But they're just so creative and he's just like so creative. They're so planned out. Yes. There's 9,000 camera angles. Like I just think about the effort that goes into those. And that's why I mean, it's like, that's why I only do one a month now because like it's an effort. It's like a huge ordeal. Yeah. And they're just hitting you at all these angles and we're used to TV right and watching like TV shows and movies where like you get that. So it's like you don't. But when you're thinking about that as some random person, YouTube or doing that and the work that went into that for him to do that, it's amazing. Yeah. I don't watch a lot of Peter McKinnon or Casey Neistat, but I have because of, you know, you tell me about him. I've seen their stuff and I'm like, holy crap. This is like next level, but the production kind of stuff. Like I mean, everybody tells you you have to do content every week, right? But do you think that sometimes it's better to do a better higher quality content than there needs to stay on a schedule? Because people used to say schedule, but now I feel like it's just a crapshure. I have a different opinion on this. Yeah. We both have different opinions. I feel like schedules are important up to like maybe 2500 subscribers. Go. I personally feel like schedules don't, we don't mean all that much after that. It's just getting out the content and we have always stuck to Tuesdays because just if it's not Tuesday, like we don't want it to be like not Wednesday or not Thursday, like it was always like a regimented thing, you know, that it was Tuesday. I feel like you need to be and I think this is kind of where we differ. I feel like you need to be have a level of consistency on YouTube that is like consistently consistent. All right. Because I feel like if you're doing once a week, the algorithm expects you to do once a week, right? But then if you do twice a week and then you go to once a week, you know, you're still doing once a week, I feel like the algorithm kind of punishes you. But we just went through a stretch from I think probably the last week in, maybe the first week in October, last week in September, in October, I think we had 20 uploads. 20 uploads, 31 days in October, bro. And they were called be pro videos, shorts, varied content. Yeah, just on YouTube. But I mean, YouTube is pushing shorts. So right. So why wouldn't we just say shorts is not necessarily a negative thing? That's when they're pushing. So, but still it's 20 uploads. 20 uploads. I think if you tell like the average, the average person doing YouTube that, you know, you need to do 20 uploads a month, which I don't think you necessarily need to do, it just happened to be I broke shorts up. We scheduled shorts. He did shorts. You know, we had consistent content. We filmed a couple of beer videos. We had two weeks coming out. You know, if we have that beer content coming out. So a top of that, then there was podcast stuff. So as a brand, you know, we consistently crank out a lot of content. And most people are not dedicated. I would probably say 90% of the people that, you know, do YouTube, 95% of the people in YouTube are not disciplined enough to do. But don't you think it's some level though you get viewer fatigue? I don't because I have no idea. I'm just curious. I have no idea. Because it's a kind of I feel like you're getting more viewers because my fear, my take in this is where we kind of differ is I feel like YouTube, what are they making their money off of advertising on your shit stuff, right? They want to advertise. The more stuff you put out, the more they can advertise. I feel like YouTube wants quantity. And I don't think YouTube gives a crap about quality as far as promoting and pushing your stuff in the algorithm. They want to consistently see you pumping out a bunch of stuff. They love it. If you put something out five days a week, every week for this year, like that's great for them because that's quantity. Now I do feel like it's kind of like changing the sense that they have been oddly pushing these shorts this year and the last year, which to me is weird because I hate it. Not only does it like, okay, so do you do so you've had this long form video platform for so long and now you want to be TikTok and Instagram reels, but how but you can't push advertising as much on those because they're shorts. They're 15 20 30 60 seconds long. You can't push the advertising so that kind of throws off like it's kind of confusing, but I still believe and I'll go to my grave saying that the channels that put out consistently and not just for a month, but like just over the long haul, the channels that put out a ton of content are bigger. They grow because they're just putting out so much stuff and YouTube is like they can slap their commercials in there. Yeah, I feel like I think you have to be consistent at putting out a lot. You can't just go for a couple of weeks where you put out a video every day for two, three weeks and then go back to doing your one or two. I don't think you're going to see that growth, but I mean, I know we know people who put out a lot of stuff and see the growth and have seen the growth because of it. Yeah, and see the growth. I mean, that's how Casey and I said got to a million subscribers, right? He put out daily vlogs every day for almost a year. How do you do that if that's not your full time job? Well, that was his full time job and it just exactly. Exactly. That was the whole point, right? That Jeremy Cyrus was cranking out content in the beginning because he made this his full time job. It's still his full time job. Well, and he slowed way down. And he slowed way down. It drives me nuts. But he does like, but like here's my full scale production. I don't know if you watch his stuff, but like again, he's another one where like one short 7, 8, 9, 10, and the video has like 99 different camera angles and it's like you know that took him a long time. If you've done a video, you know that took him a long time. Yeah. The average people that don't do create stuff and just watch probably don't really realize it because it's no different than what they're used to seeing on TV. But that stuff takes time. It does. And now you're and it takes gear. What would have taken you five minutes to do? Yeah. What would have taken you five minutes to do just doing it? Now took you two hours to do because you're changing angles and you're doing multiple takes. And that's before you edit anything. And that's not even counting editing. That's just the filming portion of it. Yeah. So, for sure. I mean, my thing with YouTube is I'm like, we talked about like going full time and that type of thing. But when YouTube switches gears and goes to this short content stuff, this short form stuff, they're bringing people to the platform. They're potentially bringing more people to the platform. At the same time, they may not be making as much unadvertising as they would on a long form video. But they're paying the creators a fraction. An absolute fraction. When you look at the amount of views now, you had a short go viral. Yeah, it's almost just seven million views. Almost a seven million views. Calm down, bro. Come here with that. Hey, that may be the only thing I have. Just let you know that someone got to throw out from now. That was on this video. But have you seen my seven million? Have you seen my seven million? Have you seen my cat attack the FedEx, man? I know. It's like, oh, Jesus. He's probably like, oh, I didn't think about that coming next week on "Bride the Biker." The cat is going to get you feed to send me cameras. I'm just going to every delivery. I'm going to fuck it up. So, is it the one that the delivery guy threw the box down? Yeah. And he didn't really. So, the thing that's really funny about that is, I think FedEx drivers is a huge SEO keyword, which in an honest to God, that's probably the first time that two buddies actually delivered. Because when you punch that into buddy, it like-- We like two buddies. The thing goes nuts. Do you pay for two buddy? I do. Have you always paid for two buddy? Yes. Because I'm an analytics guy and I like playing with it. We just started paying for two buddy. We did. I like it, man. I think it's helpful. I think it's worth the money. But I think it was the wording. It was-- It was-- I've been watching a lot of that. Tyling is a question, right? It's so hard. Yeah. It's five things you want to know about my bike. Yeah. It's five things you want to know about my bike. Did I make the right decision? It's open any questions. And that was the whole thing. Did the FedEx driver ruin my Harley-Davidson package? Yeah. Open any questions. Yeah. And the video starts where you don't see the package. So, there's that. Oh. And it's assured. It's 12 seconds. I mean, you know, and that will be the only thing that ruins me as the my hundred and twenty-hour security system is out running my hours. So, did that make any money? Yeah. It made like $450. Okay. Office 7 million views, bro. Well, I know. I know. But that's so great. I mean, it's such a short clip that I mean. You know. But 7 million views on a 10 minute video. He did a nice chunk of cash. But still, that's a lot of money. But if you look at a sense of what did I put in? There was no editing, right? Yeah. And your channels had a lot of growth because of it. Yeah. At least in subscriber numbers. So, let me ask you this. Do you think that's good growth? Or you can't control it. We talked about this. You know. You got it. So, my channel's doubled in subscriberships since that video hit. Okay. And how have your, I don't know if it's been long enough to really. It has it. But like, how is, as have you seen the difference in views? And no, because I don't think those people are coming back. Right. And that's what we talk about. And what I think is really good is the, let's call them second tier. Let's call them first tier companies. We'll look at that and go, Jesus Christ. Oh yeah. This guy had 42 interviews and now he's got, I'm probably going to be 10,000 by the end of. That's right. Does that giant number watching there help YouTube push it more? Maybe. Over time. I mean, none of us know. And that's why we all say you're trying to pretend with the. It's eager to test it. That's why you put into two, buddy. Every time I hit a thousand, it's 10, I'll probably stop. But there, I know at least from the companies I've talked to, you either get people that know their shit and know exactly who they're dealing with. And I don't mean that is a, in a sense of ego. I mean, they know the space. They know what you're putting into it. Or you get the people that have no idea and they're just looking at a number. I mean, how many, you get this all the time? You get emails from like hair straightener companies because they think you can sell. We get crazy. We get some crazy stuff. I've been watching your videos and I'm a huge fan. And they're not like tight. Like the words aren't even English. It's a vacuum cleaner. Do you know that the first time I learned what, what click through rate, CPM meant? You know, it taught me that. This lady, her name is a zero rod. All right. And a zero is the director of marketing. I think it's her official title for zero three day. And we used a bunch of zero three C stuff. So I was like, hey, you know, we hit like on a world where we were like 25 hundred subscribers. You know, I sent them an email and was like, actually, they reached out to us. And they made us part of their affiliate program from a video that we did from product that we bought. So they reached out to us. They put us, you know, in the affiliate program. And then a while back, a while after that, I reached out to them. And I feel it was like a year almost after that. I was like, hey, you know, we did not jump in to the stickers and product stuff quite as early as most of your friends. Yeah. We got new stickers coming out. I got shirts down. We really didn't. But, you know, I had a conversation with her who, you know, I called him up and I was like, oh, this is going to work. You know, because she knew more about YouTube, she knew more about Instagram and she certainly knew more about my channel than I did. And numbers wise. And, and not only does she understand that stuff, but she can translate it into business and productivity and impact. And, but for every one of those you deal with, how many do you think aren't that? I would say most are not that. And I would say the ones that think they're that, you know, they want impact, but I don't think they, you know, if they, the only impact that they know is like through their experience, which maybe consistent may not be consistent. Because that's one of the things that I was really looking forward to going to, well, we won't go into companies. But, just sitting now with our marketing team and saying, okay, explain to me what you see on the back end because very lightly I've done that. And I think it's interesting because a lot of these, I feel like you're either talking to somebody like to your point that knows the ins and outs and knows the long term play versus some of the smaller companies that are just looking at a number. I think the, I think the reality is in the world we're in and the motorcycle world that we're in on YouTube. I don't, I think all of those companies are such small companies in the grand scheme of companies that I don't think most of them have a person like Azura who knows that stuff's that well. Yeah. They just don't, I mean, they're just not that big of companies. They're like companies and there's some of the bigger companies that we think of in, in our world, they're not really that big of companies. People think they're big because they see them at rallies and they're big in that space. You see them a lot, but that's just because we're, again, like the motorcycle world is a small world in the grand scheme of like products and stuff because think about how many people actually ride in the world for in the US, like how many people is a small population of people that actually ride motorcycles. So these companies that might be the bigger ones in that realm, they're really not that big of companies. They don't compare to other actual real big companies, you know, so I don't think they, they're, I think we sometimes were really amazed to find out that some of these companies only have a handful of employees. You know what I mean? We, we, we feel like they're, because we see them, we see them at the rallies, we see their advertising, we see them on social media, we think they're big companies, they have all these employees, no, they got like the dozen employees, you know what I mean? Like making it all happen at that company. We just don't realize that that they're not big. And they're entrepreneurs. Yeah, they're living their American dream. I think probably zero. I don't know. I mean, I'm just guesstimating maybe 30 people work for that company. Yeah. But I will tell you one of the coolest entrepreneurs that we've had the chance to like really sit down and talk with and like not record it, like just sit down and talk and learn from I think was Brian clock. Yeah. Oh, that dude's amazing. We had a, we had a great conversation with Brian clock. 12 people work for clock works. He's got to be one of the most humbleest people you ever talk to. He's, he, he's a businessman. I don't know if I don't, I mean, sure he's going to be a couple like, yes, he's not a jerk. But like Brian is, he's a businessman. The gears are always super nice. Yeah, super nice to. But the gears are always turning. The mind is always going the, you know, looking at opportunity is something he does every single day. You can see that just based on what it is his business does and what it was known for. Yeah. But the connections and all the people in the industry that know and love him and all the connections and all the things he's gotten. Like if you just watch, just watch their YouTube channel or whatever and like their tours of their facility and all the bikes he has from like famous builders who he's friends with and they gave him this because he's a cool dude. Yeah. Like he's, he's got a lot of connections. He's got like you said, he's a businessman with a mindset. He's always turning and trying to figure out how he's going to make, you know, a business or money out of something. Like he's definitely a smart dude. He talked to us for a while. I was amazed how long he talked to us because we were at rally. There was all kinds of crap going on. We weren't even recording it, but he was just talking to us about like all this different stuff that going on and he's definitely a businessman. Yeah. And he was good. And there was a product. He actually asked me to rock, you know, ask me to rock a product of my bike that I have a product from another vendor on. And I said, well, this is why I like this one. And he's like, all right, I get it. He's now have to be happy about it. He says, but I get it. Yeah, and it's hard to know because there's that personal attachment and it's your brand. It is. And it was his brand and it's like that line of like it's this is what I like. This is why I like it. This is why I vouch for it. And how can I vouch for one that, you know what I mean? It's like I can't like I use like your windshields to me. They're the best windshields on the market. He's got a number of other products that I think are absolutely awesome. I think his sheet metal is probably second to none. If you're buying a fender of a clockwork, the only thing is you have to have a painted. But if like I was going to have a buy a fender and have a painted, I would probably buy it off-brying because his sheet metal work is really top notch. Well, do you think that too? I think with some of these companies, that's hard because you want to be invested in the brand. But as they expand, there's some things you're going to like and some things you are. And I feel like they want you to be so invested in everything. And there's just some things that just don't work that way. Yeah, it is. I mean, I'm not like I'm just not going to be walking billboard. And there are probably people out there who think we're walking billboards for certain products. I'm sure that there are people out there who think that. But we're really like. Listen, we get a lot of product for our bikes. And part of the deal is to do some type of video about it. Yeah. So when we get as many products as an ad van black has, right? We have to return the favor and do the video. Like it might seem to our viewers like we're just, you know, like pumping out ad van black stuff. And we're just little shows for ad van black. But I mean, it's that's kind of the process, you know, like they're giving us the product for no cost. We're doing a video on it and we're doing a review on it and we're showing you guys like. Again, we've tried to explain to all of you as we live in the Northeast. If we lived in Florida, we could just do ride videos year round and go to bike nights and do those kind of videos. And, you know, it's hot and warm the whole year or whatever. But we're in the Northeast. And we have a long search of period we have to find time to do content. Well, if you're a real biker, you just ride. If you're a real biker, well, if you're a real biker, you just ride the snow. You know, so as we all say, we learned recently that if you don't ride the snow, you're not a real biker. Straight up a guy wrote that in a comment. I wrote my K.O. artist. No, I mean, great. It's hilarious, but you know, I'm like, A, you're from Virginia, bro. You're like, how much snow do you get? I know you get some, but not very much. You've got flurries and you wrote it and you were like, I'm a real biker. If you don't run. Okay, well, we're up in the Northeast where we like, you know, two feet. If I'm not riding in my two feet, it's no, I'm not a real biker. Way off tangent. I apologize. George brought it up. But that's, but that's the whole thing, right? That's what the space has become, right? Because it's, if you do social media, you're considered not pure. You're considered not like a tall space is though. Well, okay, but I'm just saying in our space where I think any space that you're in, if that's the one you're in, you're going to have this, this infighting of people deciding who's the real photographer and who's the real chef and who's the real, whatever it is, whatever space you're in, I think it's probably part of the course because that's just people. Because it's funny because those are the same people if you turned right and like, we're not a real YouTube. Well, what would he mean? I don't, and I don't understand what the, the machismo of that is, right? We ride what we ride. We ride the way we ride. Who cares? Yeah, I don't know. So if this were 20 years ago, no one would have that conversation. Let me ask the two of you this and I was having this conversation. It's no, the answer is no. The answer is no. With another YouTuber who is not just in the motorcycle space, but he's also in the kind of four wheel drive kind of truck space. Do you feel that the product videos and the flood of product videos and the motor vlogging space has devalued the space to viewers? Yes and no. I think you, if you get attached to a brand, meaning a channel, I think it can. But at the same time, I think it all depends on what you like, right? It's like watching the news. If you're going to watch one station, it's because you believe in what they say. And then you have channels that every week are changing helmets. You know what I mean? Because last week it was a good helmet, but now it's not. But the flip side of that is if you die on the hill of a brand, it can be detrimental to you too. Because the brand eventually is going to run out of stuff. It's just inevitable. What was the question? Do you feel like all the product videos? Because I mean, there it was, let's be honest. There are companies out there who will give product away to people of channels who really, in my opinion, don't have any reach. But is it reachers you driving the SEO? I don't know. I'm just curious. I mean, just by having more people. So do I feel like it's killed the space? Is that what you said? Yeah, it feels not killed the space, but devalued the space. Do you feel like people are like, "Oh, he's another motorcycle video." It's another motor vlogger. It's another product video. It's another motor vlogger, another product video. Oh, I've seen this video. I mean, as creators, it kills us because of your part of an affiliate program. You know, I know that there's companies with that have a lot of affiliates. And I would much rather work with a company that doesn't work with a bunch of creators. I look at what's with a few creators. What do you think the space would look like? If none of us got any product from anyone. Oh, no. I don't know. I think how different would the space look like with no product? What would all the YouTubers in the motorcycle space be doing videos on? It's easily half the videos in the space. I feel like. Oh, we've been doing videos on. I mean... So are we saying that the people want to see just ride videos? No, because we've done some freaking awesome ride videos. That George has edited amazingly flopped, that we thought we're going to be dangers and we're crap. But don't you think though we live in a society, if you look at Amazon, people want validation. They want validation. They're going to buy the right thing before they buy it. Or they want the validation after the camera space, the classic example. You buy a 3518. You do all the research to buy it. And then you're still watching videos after the fact that you want people to be like,"Well, this guy still said it's good." Or I buy something I stop watching the videos about it. Yeah, but I don't think most people do. I can't because I don't want to know that I made a mistake once I pocket it. I think the reality is... And I mean, we've... It's tough. This is tough topic. Clean, wholesome, productive content doesn't do well. No. Why are you looking at me when you say that? I'm just struggling with the fact that you're so clean and wholesome. Because you don't have pants on. And that's the means, you're so that you would come to someone else's house and I have pants on. And everybody goes to YouTube to see Brian with that pants on. So what you're saying is our best videos, our biggest videos with the most views are controversial topics. Got a little bit of hate in them. Or maybe not always just controversial, but negative. Right? There's some negative connotation to it. Well, that's where the space is going. Those views. People like controversy, people like stuff that they can pick a side on and argue it. Right? And that's... I mean, sadly, that's just what... And I don't think that's specific to motorcycle. No. I think it's specific to social media and just humans in general. And I've said to him, like, if you pick one of these topics that's like one or the other, like, you're either going to have people agree with you and they're going to type their comment about how they love you and agree with you or they're going to type their comment about how what an idiot you are and this is why you're wrong. Yeah. And for us, either those are fine. You're commenting and it's driving that, you know, that of what's what's called the interaction. Yeah. Right? And that's helping the algorithm blah, blah, blah. That's the reason the FedEx video blew up because people were either like, "This driver's great or it's so wrong." Yeah, it did all wrong. That guy's an asshole. Yeah. And, you know, and you're arguing about whether the arrow's up or down. I think if you find something but the downside of that and we've talked about this in length, then you get channels that only want to do stuff to trigger you. Right. And then you start getting... You can't get out of that space once you go there. You know what? I mean, it is. And you see, and when you see the rewards of one of those videos, like, of course you want to replicate that, right? We all want to grow and be big and have crapped on the views. So we've tried... We don't want to do negative videos. We don't want to do negative videos. We don't want to do videos bashing anyone or anything like that. But there is that fine line of finding a video that maybe is a topic that's kind of like, you know, that has good debate, right? And do that video. Happen to get people to be in that, you know, comment section, you know, with their opinion, right? That's why we all do hardly release videos, right? Right. Exactly. People fired up. Oh, I can't believe it. Nobody else needs to do hardly release videos anymore. That's my best imagination to that guy. But here's my thing. That was a dumbest statement. But when people make those statements, I think that they're forgetting that, you know, everyone has an opinion. And it's, you know, I want to listen to your opinion, what you think about the new CVO, then I want to listen to your opinion. I don't want to listen to somebody else's opinion. Most people want to listen to opinions and they want to be able to tell you whether you're an idiot for not being on the same line as their opinion or you're amazing because you are on the same line as their friends. That's just why people think. What do people think? And listen, we made videos that we thought we were doing the community of service when we did see the look at them laugh. Because we were getting ready to go to the Sturgis to the COVID Sturgis 2020, right? Was it was a 20, was 2020? And I mean, it was a real deal. Like the town of Sturgis was having meetings to determine. They were 100% sure they were going to have the rally. They were trying to do the responsible thing, right? They were, they were, they were really trying to figure it out. And it's real, but justified to it. Like can we not have the rally? Like if we, if we don't supply all this stuff and people still come, we'll be more of a mess and, you know, we basically can't stop people from coming in. It was legitimate. This is, these were all legitimate issues. Because they could say we're not having the rally, but you could still have 100 dogs. People show up. Yeah. You can't stop people coming near town. And now these stuff to figure out how to, you know, clean up the trash and whatever. You know what I mean? The stuff and issue, it was a legitimate issue that they were trying to figure out. And they were having these weekly or whatever meeting, town hall meetings. It was like twice a month on the internet, whatever it was. It was on the internet. We could watch it here. We did watch it here. We did lives about it. Yeah. On, on, on, on, not as about the lives. We did lives like while they were streaming. Like we were doing like live reacts and then reactions afterwards. I mean, it was, because we were going and we knew a lot of people who were going. And we were trying to figure out, are they going to still have it? Because we were planning to go. Well, in the meantime, we did a video titled, is Sturgis Canterd. Also those three fat guys and launchers. And my buddy, Bird here, decided to post that in a Facebook group. Yes. Straight up. Facebook group, all Facebook groups straight up. You know, he broke Facebook. I mean, the amount of viewers that we had from like external outside of YouTube, you know, the external views was like, Pete. And people didn't even, people didn't even watch the video. They were just like, you guys are assholes. They were just commenting on like whatever. Those are the title was of the, of the, of the poster, the best comment. It's like people were watching my how to get gas in your Harley video and pissed off. And I'm like, at what point are you googling that? Are you sitting on YouTube like, oh, I put gas in my Harley. That one did good for you. It did. It actually wears that out. It's like 45,000 somebody. Okay. But gas in the Harley, but to me, it's one of those things that it's hysterical because why are you looking for this? Right. And then you're looking at it based on the size of your channel. It wasn't like all those people just loyal subscribers watching the video. You had to have like those people weren't subscribed to you. They had to have seen it. It came up for feet. Yeah. And we're like, oh, let me click on it. I personally, if I didn't know you and it popped up about how to put gas in your gas, I wouldn't click on it. No. So now I have to put gas in my gas tank. So all those people clicked on it. But then I had comments, right? Right. How many times have you gone to YouTube and you see a thumbnail and you go by it, you go by it again. Maybe the next day you go by it. And then by like the 10th day you click on it because you still can't get it out of your head. You know you shouldn't click on it. Well, you kind of, I think you probably think if you click on it, then it'll go away and it won't be there anymore, right? Like you click on it. Also, just to get it off of my feet, once I click on it, it'll be gone. Which doesn't always work. But go ahead with your story. No, no, I'm thinking to your point, it's hard because if you, in my space, right, I do install stuff. It's evergreen. It's just going to choke. You're not going to bomb stuff. But when you get those, you get those videos where people want to argue with each other, it's amazing. I mean, you probably remember back in the day a couple of years ago, like the community would support you. Like if someone gave it on and trolled George, like the whole, you know, the whole tribe would come and defend George. Nobody was better than that than what's his name? Bikingbird. Yeah. And Bikingbird had Roblox and Uncle Ken, and when people would give Justin some hate, they would light them up. They would light them up in the comments. Well, that's what we had said was great about TikTok. TikTok. Because we could post something on, you know, we could post something on a YouTube page, a video, and you could get a whole bunch of people like ripping you, ripping us on our YouTube page. And like all our subscribers that are loyal to us, the discord people, whatever, they're not going to go and like comment on their comments, they say, hey, you're a jackass because blah, blah, blah, these guys are great. Blah, blah, blah. Like nobody defends you on TikTok. Yeah, TikTok, man. The gloves are all. TikTok. If the people that like agree with you and like you, they will go to bat for you and they will go after the people that have to bat comment and they will attack them. And then you have this giant thread off of that one because now they're all ripping that guy for getting on you. Like TikTok is like cool for that. Sometimes even the video doesn't, sometimes, yeah, it's the comments. My bogey video is like that. People were fighting amongst themselves. It was great. Overbroken. Yeah, because the Australian people are fighting amongst themselves and it doesn't even have anything to do with you and it's on your video. Oh, go for it. It's better than that. It's gold, it's gold, it's you too gold. It's better than that. But I mean, we have, I mean, we had a couple of TikToks that like have done really, really well. I stay off the TikTok. Yeah, too many. I mean, nothing like Brian the Biker YouTube kind of well. But I mean, we've hit the 50K mark. Well, I think we're over two million on the one. Yeah, that's one. I mean, we've hit 100,000 on a number of them. We've hit, you know, 50,000 on a number of them. And we kind of named them all. They all have nicknames, you know, the big ones have nicknames like, like Rev Bomber. Rev Bomber man. Rev Bomber man. I had a clip of this guy and he was just hitting the Rev Limiter on Main Street of Daytona and hitting the Rev Limiter. Well, this was like, I should have put a trigger warning up before this because somebody was damaged. Somebody in a rally revving their engine man. It triggered some folks. Yeah, it's the anti rally folks. Oh my God. That's all it is. It's the anti rally folks. People hate the crowds. And it's like, oh, what does your bike not work? Like the bike works. Why are you doing that? Well, you know, it's a Harley and it won't idle unless he revs it like that. That's like, yeah, for the guy who has to do that or the bike's going to stop. Oh my God. No, he's doing the same reason I would do it. What's your favorite sounds good? What's your favorite short piece of short content that we have ever put out? What's your favorite short? Like a Instagram, YouTube, YouTube, short TikTok. I mean, I kind of like the the starters TikTok that blew up. You like that one? That's not my favorite. It's good. It's good. It's not my favorite. I took the videos. You did. What do you like? The guy at the Indian dealership. Oh, it is. And I love the one. I just wanted to comment. Somebody just post like, once he's sobered up, he's got to realize he was just like, "I wasted 50 grand." I'm like, "Well, it was 10 in the morning and that dude was bone sober and we talked to the guy and he was 100% sober out of drink and he's going to enjoy his bike, man. He saw me with the camera and he just started peeling clothes off and then he went up there and he hit that shit bell with his head and I was like, "No, no, no, no, how hard that bell was." And why is it that that's a thing? What's that? Like, they want you to ring the bell, right? That's your life achievement. I don't think that's there. I think they think that you as the buyer likes that. I'm wearing the damn bell. I bought a ring the bell and get attention. I just bought a bike here for whatever I did. I don't think it's really, I don't think it's benefiting them. I think they feel like people want that attention. So that's why they give it to you. I thought it was cool to post it short of it. It just built some excitement that I bought a bike. I'll tell you what, man. We're not Indian guys. Neither was owning Indian. We're not Indian advocates. We love our Harleys. This dealership did it right. And they did, man. They played the music. They had the ACG that pumped that music and got loud. Everyone that worked there got loud clapping. It was like, they made you feel special that you bought a bike there. And that's what I mean. Who doesn't want to, who doesn't, who's cutting that chefer 20, 30, 40, $50,000 a bike? Who doesn't want to be made to feel special? Like that, you know, bring some attention to you. Say that because when we bought our Rogla, there was nobody in dealership. Not a safe person. I've had that happen. And I was okay with this. Like, let me get the hell out of here. I had like two people in the dealership. I rang the shit out of that bell. And then when you bought your bike, like they rang the bell for you? Yeah, he rang the bell. And I was like, oh, it's bullshit, man. You got to ring the bell. No, no, no, no. Like, yeah, I'm ringing the bell. When you spend that kind of money around me reading it, you know. My first two bikes were both neither was brand new. So I was like, they didn't even give a shit. They didn't care less. It was like, get your paperwork signed and get you out of here with your bike. And I'm like, this one was brand new. This last one, I'm like, I am ringing the bell. And I don't care if there's two people in this building. I'm making them pay for it. It was like, climatic because when we signed the paperwork, it, they were closing. So there was no like, I do it. It works that way. Then we went out to dinner and, you know, we came back in the next morning. There was nobody there. You got to be that guy that gets there when they open and close within like two hours when busy and preferably during rally season. And there's like a hundred people there. And that's this guy with the Indian. Like, this was in Daytona during Daytona rally. There was a lot of people there. They had a lot going on because, you know, they put on loop law. So like they made the excitement and it's, I still don't know if I need every person to do a ship coming up and chicken. You're like an introvert though, like, oh, I am. I'm like, a lot of people are into it. I just put some food in your table. You're welcome. Like, I don't know. I was, I was more interested in looking at the service records and finding out I had a cam and then it told them it. And every time you junk, we're talking about new bikes. Oh, you have a three-tone bike. You're getting me shit. Three-tone. Here you go. I have a one-colored bike. You know, it's gold. It's black and you got red on your, it's a gold bike. It's blacked out and it's got red accents. And you're, I'm not paying your checks. I don't care what you do. The red doesn't even go. One-paint. Who puts red with gold? One-paint color. One-paint color. Who puts red with gold? It doesn't even go. What do you think it? What do you think it means? I like it. I like contrast. I think it's almost like that. I like it too, actually. I wanted a silver one like George has and put a shark face on the front of me. You just have a silver one. All right. Well, let's gray. It's gray. Silver. It's all the same. Gold like gray. It's sassy. Holy cow, we ran a lot about social media. With a lot of accent colors that aren't the right color because we work with some people that don't know what color it's. Buckets. Kind of lovely. It's so tough. Yeah. But definitely. I don't know. What would have been that covered that you'd like to cover before we, you know? Oh, no. This is the thing's up. It was fun. I mean, I could keep going for, I could keep going. I mean, I'm like in trouble. But I could keep going. I mean, I was in. That's the whole thing about the podcast. We started this up just to have a good time in Sub-Back and Bullshit and really not have any rules and talk about whatever you want to talk about. And I mean, I feel like, and I know what you worry about with time. I feel like some of the bigger podcasters, some of the big names. They go, they go, when they have guests, they go pretty long. Yeah, I don't necessarily worry about time too much. I mean, really, like cleared hot podcast, so go three hours. That's what black rifle coffee company will go three hours and a time. It all depends on their. I hate when it's a hard cup because you either get flowing or you're watching the clock, like, how the fuck am I going to get this? I'd rather, yeah, I'd rather, but I've had that problem. We haven't had that problem. I feel like 55 minutes maybe he's been the shortest one and that was just like an actual problem. No, and the two of us just talking about a topic is pretty, and that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. And that's why I think it's good. 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And that's why I think it's good. And that's why I think it's good. But that's where we've gone wrong. We're no longer a society where we grew up. We were kids. You could disagree. We could still be friends. We could still go play. But now it's not that way. Up until 2016, you could disagree with people about politics. And it was okay. Yeah. Now it's, you know, you're a Nazi or you're hated. And there's no middle ground anymore. There's not a middle ground. And I feel like. And take it out of the politics space. It's like motorcycles. You know, if you have this, everyone flips out because they don't agree with you. Yeah. I think if we've become a nation that's so extreme one way or the other, I feel like. There's no, it's like you're really, what am I trying to say? It's like there's, there is no, there's no like middle kind of ground. Like it. The issues that we discuss are so polarizing now. And the issues that government has gotten involved in are so poll, like so government back in the JFK days. Let's just say like, you know, the Republicans and the conservatives, they argued over policies that were like, you know, you know, financing this or financing that and the bloat, you know, like things like that, budgets, things like that nature. Like now it's all become so social issues that I feel like it's gotten so extreme that you're talking about like morality and things like that. You know, you're arguing abortion, you're arguing these, these huge hot button topic kind of issues now that they're, I don't think they're, I don't really believe there's a middle ground on. But don't you think though with politics and everything in life that the pendulum swings so far one way and then it eventually comes back because you can't, I mean to me, in my, my space and who I am, I feel like we're at this point where everybody wants a label, everybody wants attention. We talk about the social media where we're so far to one side, we can't continue that way. At some point we're going to have to come back to a middle ground. It's really like that's how it used to be. I feel like politics in general has changed so drastically and got involved in areas that they don't belong, that it's become a lot more about feelings and emotions than like typical political things that I don't know that we're going to get back to that where you're talking about. Yeah, I'm going to go into a gray area and I'm not trying to piss anybody off because I know you guys have your feelings that I have my feelings. All right, we'll just kick you out of it. That's fine, but you mentioned JFK, right? There's a president. No, hold on, hold on. There's a president you look at. You agree with him and you agree with the sleeping around or whatever the belief is. But the last few presidents, right? If you look at Trump, right? And it's, it's, if you look at Trump and you look at Biden, is that really the absolute best we could have done? I'm not saying that they weren't good at what they did, but I feel like we've almost wanted to, I don't know, I feel like we've almost devalued the presidency and now we've made it something that it used to not be. Okay, well, I think, I think you got to come at that from expectations a lot there because being involved in politics and having a shot at running for any type of office is now it's such a big, it's bigger than just like, oh, why is, why are we not getting the best that we have to offer? Because there's so much to do with who's already in politics and what they're going to do for you to get you elected, you know, what, what, what, where they're going to like push you here, push you there or not give you the funding that you need, things like that. Like there's, there's, it's such a big web now that it's not like just the best of us can't go and run for it and win. Like we need because the people that are already in power pull so many strings. And we've, I've seen this, you've seen this on, on your guys podcast. Yeah, much on Ryan's podcast. Who was a former, or was a former special forces guy who's not in politics. Oh, got the indigenous populace. And he talked about how like, you know, they instantly as soon as you start running, like they contact you and like if you're not willing to play ball with them, then they're not going to support you here or support you there. And you need, it's all about money now. You need in and they need you on the hook. Right. And that's you need their help. And if you're not willing to scratch their back, then they don't give you the help. So you like, you cave to, you know, scratch their back to get their help to get in. And then it's just a big tangled web. Once you get in, now you owe them something and like you now no longer stand for what you really stood for because now you're helping out somebody that you don't really believe in. And it's, it's, it's, it's the reason Trump's had dream swamp because it is a swamp. Oh, it is such a disgusting mess of people like all helping each other out to stay rich and famous and powerful both sides of the aisle, both sides, yeah, 100% yeah, 100%. When you can diet office at 80 some years old, there's a problem. Yeah, 90 something years old. Well, yeah, 80s, 90s. I was trying to be concerned. It's crazy. So she did that. Nice. But when you think about it too, right? You went from Trump and you went to Biden. We went to complete opposite extremes. Yeah. In a lot of ways, not just in leadership. I mean, I'll say it now. In a lot of ways. We're at the point now where it's like it's your crazy uncle with Thanksgiving and you're not sure understand what the fuck you saying. And is that really the best that represents? And the ones on the left will try to tell you, well, he's not that much older than Trump. I know he's not, but clearly Trump is a little more cognitively and vibrant and cognitively and tactful. Well, and he lives in that entertainment space where he knows how to fire people up. Yeah. I think that's a big. That this era that we're looking at is we're living through a piece of history that I feel like we can't even, most people can't even wrap their heads around because just like people realized, don't realize that Clinton, Hillary sold out the secretary of stage. She basically, you know, commoditized the office of the secretary of state, right? You know, Joe Biden did that with the vice presidency and we know it. And we know it. And what difference between Biden and Hillary is Hillary got buried at the crossroads by at a polarizing election and Biden got lifted into office. And that's one of the big differences that we're seeing right now. But do you think that it's, I mean, it's always been there. I think it's just now we're more aware of it. I don't know. I honestly, I'm sure it's always been there. I will tell you that I have trouble figuring out another political family that has something as big as the Clinton Foundation. I know they're out of control. That's a totally agreeable matter. They essentially used to gather, they used it as a pay for play. I mean, that's the Clinton Foundation is the biggest pay for play, not profit in the world. Her run percent, it was only a payoff for the whole Bill Clinton scandal. So it's, you know, I feel like this is what we're living through right now is not good. I feel like the country needs modernity, right? People on a whole, people, they people like modernity, the markets like modernity are 401K's like modernity. The housing market likes modernity. Everything about, you know, a capitalist society really likes modernity and we're so far from modernity. Why? Why? Because modernity does not power power power power power power power power. Why are we so far from it? I blame it on the left. I mean, you can blame it on whoever you want. My opinion is that the government got involved in the things that they don't belong in. But I feel like the left did that. Maybe, maybe. I'm trying to stay moderate here. You know, but it's, listen, I was, I was, I was, they got involved, they got involved into moral and feeling related subjects. That they don't belong in and they've started regulating those. And that has pushed people crazy right, crazy left. Yeah. If they had to stay the hell out of those things, abortions and all these social issues that are social issues, not government issues. Not, you know, what our country was founded on issues, you let those things hash themselves out in society. It's not the government's place to decide all those things and they've got involved the nose and it's push people far right, far left. And I don't know, man, I don't know. I don't know the word. I don't know where coming back. My whole thing is I was, I was, I feel like I was, I was moderate up until Obama. Like I could have, there are a lot of things I could have gone on either way with up until Obama and Obama just destroyed any little bit of moderncy that I had in me. The federal government now deals in so many things that have zero to do with the constitution. They have for years. They just pushed, it's gotten, no, not, not really for 100 years at this point they've been involved really. No, this is not really, this is kind of the point now where it's insane. No, not really. Like what? Like what were the big, the 50 years ago, it was the big hot topic button that they, that was not constitutional that they were involved in. They're involved in alcohol. They made it, they put it, they made, they made that part of the constitution. Okay. Like they added an amendment. Okay. This country's social social issue. Okay, so you got one alcoholism is a social issue. You know, when did, when was Roe v Wade? Was that in the 70s or in the 60s that Roe v Wade came about? Sure. But that to me is the biggest, that's the biggest one that's been ongoing since. Right. Well, that right. And that, and that's the one that stemmed to so many other areas. And because it became such a woman's rights type of thing where it really isn't, but it just became that calling card to separate women and to, for women to feel like they're being targeted and that men are telling them what to do. And that, that's the one that's so polarizing that there's no, you're not, there's no rationalizing that one. That's such a deep rooted like personal opinion type of thing that the government doesn't belong in. But that's, and but that's my whole point about the left is you can't take an abortion law and be like, well, that's men that are forcing their will upon women because there's enough women in politics now. Yeah, no. No, number one, there's enough women in politics. Number two, everybody cried over, you know, this last Roe v Wade decision, which in, you know, which did not make abortion illegal. It didn't, if you think that you're an idiot, it pushed it back down to the state level, which if you didn't know, we fought a war where more Americans died than any other war over states rights. We all think that was about slavery, but it was more than it was about states rights. So, but my point at my point with the left is they have sat on Roe v Wade. Right? They haven't, they haven't done anything. How many majorities have they had? They haven't done anything. They sat there and they kept that in their pocket so that they could use that to polarize people when they needed people polarized. But when they need to manipulate people and that's exactly what they've been doing. Well, nobody plays the long game better than the left. That's exactly true. Go ahead, Brian. No, I was kind of saying there. No, say what you wanted to say, Brian. The two as big things and pull down, Brian. Let me just get this out. I need you to know that you can say what you want to say. This is a safe space for Bre the Biker to go ahead and voice his opinions. So go ahead now. The two biggest things they're ready. Two biggest things they're right checks and politics and guns and abortion. They're there the two biggest money generators. And if you bring that up every election, it's the same thing. Oh my god, they're going to have all guns. Oh my god, they're going to have all abortion. That's what gets people to write checks. What added one in recent years? The difference, the difference with guns is people on the left will tell you what the government doesn't want to take you guys. No, you're absolutely wrong. The government wants to take your guns. They want to take all of your guns. They don't want anybody to have any guns. And if you think that, then you have no understanding of what's going on. They would love nothing more for this to be Australia right now. We're the only people that can have guns or people need to kill Kangaroos. So they are pretty scared. You know, they are. They're pretty checked. But still, like that's not the point. They're like, well, assault rifles should be banned. Well, they've been banned since the 80s and it was Republican that did that. So you could get a... Well, yeah. You could get a little class to shut the fuck up and figure out what we're talking about. I could go on for hours on that one. You know, so... Could you though hours? Okay. I think that... The thing that I think is interesting. The third thing that I could do is gun argument is if you take it out of context, it's not a law of an argument. Right? Like, you can buy a Corvette that does 200 miles an hour. The logical person will say, but it's okay because I'm not going to do 200 miles an hour. But you don't need it. So why do you need a 30-round magazine? Right. When you ask a question, if you kill somebody doing a heart, a heart, a mile an hour in your Corvette, does the person you kill have the right to sue Chevy? No. Because that's kind of where we're headed. No, and that's what I'm saying. They're going to use lawsuits to get out of market. But if you take the context, it's like the same people that wanted to defund the police, but then bitch that nobody shows up. Was it Pelosi or whoever's husband got attacked with the hammer? Mm-hmm. That was a liver squall. Yeah, that was... I mean, it was a liver squall. It was what it was. I got it in there. We'll never know the truth about that. We'll never know their house needs underwear. We'll never know their house needs underwear. We'll never know the truth about that. We'll never know the truth about that. What's the national average eight minutes before a police arrives? I mean, that's a long time. Yeah. But here it's longer. Oh, here. I mean, out here. I miss your house. And it's... I think the national average is up now even more so since the whole defund the police thing. Like, big time. Big time. I mean, that's the thing. Oh, I'm going to get out of rabbit hole. But it's, you know, it's a thing. It's a tough thing. It's a tough thing to be a cop. It's, you know, it's not like when we were kids, you know, you had your gripe with some of the local police who busted your shops, but over and all, it was a respectable profession. It was a noble profession. It was like being a barber in Iraq. It's a noble profession. Those guys take their job seriously. But most people aren't going to get that joke. Okay, listen, I rack you guys good haircuts, man. I don't care what you say. If you know, you know. Right? But, you know, it's a good question. Weird, but true. Weird, but true. But like being a teacher was like a noble profession. It wasn't, you know, and it drove me nuts. Like, I saw Facebook posts. They basically had a skit at the Shier's Teacher Convention. And they had two cross-dressers on stage like doing this get. And it just like, I was like, why do we have teachers working without contracts? And this is where the NGA is putting its money, you know, into, you know, paying a couple of cross-dressers to talk about story time. I can't. Weird. It can. It makes me nuts. And I friends who are conservative teachers and they'll tell you it is, it is not easy. It's not, but we need more conservative teachers. Yeah. They're all discouraged. Well, the academic system is flawed because it's a mess, but people that never had a real job, they got a college, then they become a teacher, but they have no real world experience. But we've seen academia take a little like swing of the pendulum here with some of the isomatic stuff that's going on right now. I mean, we've seen obviously Florida has, you know, disbanded a bunch of pro-Palestinian charters at some of their schools, but we saw lashback from, was it Yale? Was it Yale or Harvard? I think it was Yale. Was it Harvard? I think it was Harvard. Where they had, you know, a pro-Palestinian thing and guys from Wall Street wanted to know who were those students because I don't want to hire them. You know, which is, you know, I believe in free speech, but at the same time, free speech is not without opinion. Free speech is only free if you have the money, not care. Well, if you have the balls to free speech, it means you're free from recourse from the government. Correct. People don't seem to understand that. Right. And that's what it means. It means you can say what you want without the government cracking down on you. Doesn't mean you can say whatever you want, be anti-Semitic and the other companies have to ignore it and not hire you or they have to hire you. So there are consequences to free speech. The whole point is that it's not from the government. You're free to speak and the government's not supposed to crack down on you. Well, and that's, I mean, that gets back to you. People don't understand that. They feel like they're free to say whatever they want with zero consequences. That's not what free speech means. That means zero consequences from the government, but free market and your citizens around you still have a recourse. Well, that's the argument that people make on social media, right? It's free speech. No, it's not. YouTube isn't, YouTube is, is not free speech. Not is. It's not though. It's a business. What is a business? They're not obligated to give you a free speech platform. Yeah, because they can send to whatever they, whatever they please. It's the same with Facebook. The boomers are, especially with that. Well, it's Facebook. I can say what I want. Right. So then you can't. But they can't. But they can't. But they can't. They can't. They're not promoting and that's how countries are shaped. And that's kind of where they got themselves, not a little bit of trouble. And the algorithm too, right? It gives you what you want to see. Yeah. So people that aren't technically savvy believe that if I believe in purple, that that's all I'm seeing on Facebook, well, the reason it is, is because the algorithm is steering purple too. All right. Yeah. That was a fun tangent. I noticed that you weren't purple. I am. I don't know where that came from. Purple. Yeah. It's a Dixon. If you're a social media of Biker, you got to wear a Dixon. You're not going to Dixon. Yeah, but yeah, you haven't. Are you even a Biker if you don't ride in a Dixon? I mean, you're even a Biker. Well, if you ride in a Dixon in the snow, with your indie rich boots on, then you're Biker. You're definitely a Biker. I think there it is with some, some Bangladeshian leather. Oh, man. Oh, yeah. Now you're right. What a weird tangent you guys took this one to. Like, I'm just embarrassed to be here with you guys today. But are you? Oh, really? This has been interesting. And this has been, this is one of our, this is like one of our YouTube lives. It's what happens. This has gone off the tangents. This has gone off the rails. This has gone on. I even tried to put it back on the rails a few times. Isn't it? But we never had any rails to get on. That's the problem. The kick though. Like, what rails were we on? We're going to Brian. When we're going to talk about, no, I said to the tax. Maybe we'll talk about this. And I didn't even tell him where we're talking about. I was like, I said, Brian, what are we going to talk about? No, I said to the tax. Maybe we'll talk about this. And I didn't even tell him where we're talking about. I said, Brian, tax. I was worried about it. I was worried about it. I was worried about it. I got my mustache going. I'm already talking about November. Where it's like, so how do you feel about politics, Brian? I thought we were going to bad things to talk about within like 30 minutes. Oh, man. Do you think I'm going to wait? No, I'm just thinking. I had faith. So you're not a lawyer? No. No. Lawyers don't ask questions that they don't already know the answer to. What you just did. Oh, man. It's like when someone asked you what time it is. Yes, I know. Okay. You're a lawyer now? I'm a YouTube lawyer. Oh, Jesus, Lord help us. Yeah. I am. Don't be mad. There's lawyers out there that are going to be mad about that. Yeah, well, like no, I'm a YouTube. They went to the same sort of liberal school in the right care. So they think. So, Brian the Biker. Is there anything that you would like to get off your chest today? Oh, I think anything that you want to cover before we wrap this up. No, they were good. I think the people of America need to know about you and who you are. Just me. Ben Salem. Ben Salem with Ben's own fighting house. We're really extension with these fill. I mean, we really didn't. Yeah. Fighting out. I can't really say much about that. You know, like we were the fighting hornets. No, because I was the rowing and we were the fighting profs and our mascot was an owl. The profs, the fighting professors. Go get them guys. I must have been a hell of a pre-game speech. Yeah, we focus on that so much. We just focused on being awesome like we were. And you've continued that tradition. It's supposed to be proud of you. Thank you, Brian for noticing. I'm going to give it to him now because what's the price? I don't know. We'll find something in your kitchen. Oh, I probably got some steel. No, no, it's down. I'm just going to do some leftovers down there. We can give it. I got some stale Duncan. Oh, whoa, whoa, whoa. This thing is stale. Duncan. It's because nobody knows what fresh Duncan tastes like. It goes that sponsorship done. And he was working on getting us a sponsorship for the big event. Oh, man. So, Brian the Biker on YouTube, you're an Instagram. I don't spend that much time on the Graham by your name. Yeah, he should. That Graham was fun, especially. I think the Graham's on. So you're just really half-asseted then. Yeah, I'm saying to me right now. I'm basically okay. I bought the hit bike. It didn't help my channel. You got T-shirts coming out. T-shirts are coming out. They're coming this week. Nice. Are you going to be selling T-shirts? Where can people get T-shirts? That is a very good question. I know how the answer to. All right. Well, if you're listening to this, you have an email address. What's that? Dedicated. Do you have an email for your channel? For the channel. But not for... See the whole problem with that is, so you get merged. How do you sell it? Well, here's one way. Email me at bribe the biker likes bigwanger.com. Whatever the email is, whatever you come up with on your own, I'm not trying to influence you at all in any way, shape or form. But then they hit you up. They say they want a shirt. And you're like, okay, Venmo me at this bubble bath. I'll set it to you. I work with that. I add in the cost for the shipping. You figure that out. All right. You have pirate ship yet? Work with me. You use pirate ship. You use pirate ship. Look up pirate ship. Okay. The ship is a good website. It's not a Peter McKinnon thing. That's what we use. I mean, I'll be honest. I never thought that that would be available. Seriously. Slap it on the box. It's kind of like when someone's like, could you have stickers? Okay. I don't know. I don't know. I've found it very weird. Yeah. Well, I think big picture, bro. I mean, you know, I think I've heard that. No, and I agree with that. I just, to me, I don't, I don't see myself as a brand. I have a channel. I make content. But I don't see it as 5,000 subscribers right? More than that. Almost 10,000. Almost 10,000. Almost 10,000. You're almost 10,000 subscribers. Yeah. But 4500 of those because people are pissed off at FedEx. I hate to be, you know, and you got to bring your bad news. But the way of FedEx haters and you are a brand. And, you know, you kind of get to the point where if you're not already, you need to start treating it like a brand. Oh, no, you're absolutely right. We've had this conversation. But you have to see it from my perspective, right? My whole goal was to get to 5,000 subscribers by the end of the year. I could realistically get to 12. And what were you going to do with that? That was my goal. All right. So who cares what your goal was? So what? You beat it. Just on the fly. You beat it. So now it's time to figure it out. And again, like, it's not the greatest. It's not the best. But for starting out, he's bringing something like that is cost you no money. I've got 150 shirts covered. I understand. So I have to pivot from that. But what was your plan with those shirts that you got made for you for free? I really only wanted to give those to my members. And being able to see your 150 members? No. That's what I'm saying. And my ask was, you know, if you cover my members, it'd be really cool. And my friends, you know, like, you know, so your goal, your plan with those shirts is to give them all away. Yeah. I didn't, you know, and then it turned to no now that's going to be, you know, you can give them a few. You can give them to your members, but you need to start selling some shirts. No, I absolutely agree. But again, it wasn't, I understand it wasn't the plan. And think about, think this through design assured that it's not white. Well, no, there's white. There's gray. There's a bunch. There's much colors. Black. Yes. As a matter of fact, there is. That was just a tease for it. And you're going to get your choice of four colors. Because you sent us that picture and we thought you were opening that box. And I'm like, he bought, I said to George, I was like, this guy bought. No. Got fat dude's white shirts, got a box of white shirts for an everyone that he knows is fat. No, if you and I'm like, I'll say don't wear white shirts. I'll say the full video where he's digging into the box and you see all the different colors. I wouldn't wear white shirts. I won't wear a white shirt. But would you wear my shirt? No, if it's white. Okay. What if it's black? If it's black, I'll wear it. Okay. I'll expect to see it on the next episode. I'll put light gray, medium gray. Heather gray or blue or red, I won't wear it, but if it's black, I'll wear it. Okay. I'll put my dib in for the gray. Put your wooden. My dib is in for the gray. Dibs. I know I said something totally different there. But I think it's tough to like think of yourself as a brand. I mean, it takes, you got to step outside of your own mindset. It's a mindset. Yeah, you got to step outside of the box. I think we always felt thought that way. Now I think in my head, I think that way. I feel like it took us like 15,000 subscribers or so before we were really low. It's not there. But at some point, you've got to think of things that way. Because now you do offer something. You do have people. You do have a base that's following you and seeing your stuff. And that is a bonus for whoever you're working with. You have to start thinking about that. But it's weird. I see that. I see that. I contact companies and I understand the value that I can bring. But for the random person on this street, to want to buy something that's branded is me, it makes no sense. I don't think I'll ever. Never feel normal with the people that come up to us. That watch our stuff and tell us they watch our stuff and like our stuff. I'll never feel like I hope I don't. It's like never, it never like loses its lustre. You know, I'm always excited by that and like appreciative of that. You saw that in OC. It made no logical sense to me that someone knew who I was. And I'm not trying to be like, oh, look at me. But it was weird. No, but it's okay to be like it's okay to be okay with it. Okay, with that. And excited about it. And that someone saw your stuff and be happy about it. I just got to get there. That's all. You know what I mean? It's definitely like you said, I'm an introverted person. That wasn't the first time someone noticed you in public was. It was. Really? Honestly, it was. Honestly, it was the last year. It was different in your event, right? Because people, so that was the world started in that circle. That was September of 22. Yes. So that was the first time. So that was September of 22. People walked up to you and we were hanging out my bike that was getting worked on and note who you were. That was the first time in public someone knew who you were. Wow. That's cool. I mean, no, you're right. You know, people knew who I was, but you know, I've been in your life. You've been on my lives. It's not a, it's not a big jump. But to be randomly just standing somewhere. Yeah. It's different. You know that when that happened. It's cooler than our first time. And I knew that you were super stoked about it and you joked because they didn't know who I was or whatever. But I didn't know that that was like the first time. No, it could have been anyone standing next to me that was a bigger brand than I was. It was like, what? Yeah. And then to be like, you bought this merch because of something you saw, like, it's surreal to me. Yeah, that's cool. That's funny. It is cool. It never gets, I personally don't think it ever gets old. And I think if it does get old for you, then you probably have lost sight of things. Yeah. That's what I'm saying. I hope it doesn't. I don't want it to get old. I always want to be like very appreciative of it and kind of blown away by people like knowing who I am and telling me that they watch my stuff. You know, like, what was that? Did you break something? Water flew out there. Sorry about that. Yeah. But it's, I mean, it's a cool thing. If I would have had to bribe the biker, what about it? See that? If you had T-Spring, you could have a bike the briar. T-Spring, link it back to the briar. Bike the briar. Which might actually be a cooler brand. Actually, bike the briar. We're going to go and bring the biker. I like it. Bring the briar. Bring the briar. You just be like, you just buy stuff. Just make cheesy videos. Just buy stuff on video. It's gone. It's all gone now. It's fine. It's all fine. Listen. You keep me around. That's the best part of that social media, right? You get those things that people latch on to. And sometimes it's good and sometimes it's bad. But we all have those things that people latch on doing. That's what's kind of fun. It is fun. It's always interesting. It gets old too. Interesting meeting people who know you and like five to ten minutes snippets. I think it's a cool thing. First time we get recognized was at the Cranberry Festival in Chattanooga. Let's tell you that. It's much cooler. At least you get recognized that a rally for the first time. That was a rally. The Cranberry Festival? Cranberry rally. Those people rally hard core of those cranberries. They do. They craft like no other. And technically, I mean, it was wasn't that like a what was the first time we get recognized at a rally. Might have been sturgis. I feel like like on the street in Sturgis. Have you you've done because I know you didn't know see. But what was it like for you the first time you did a sponsored meme? Like not a sponsored but it's asked someone to disaster awkward weird uncomfortable all the amazing all the weird terminology for it. It's just it's not I don't like them. I don't like doing them because when I was going to go to Daytona and I had a back out one of the companies that I work with approach me and they're like, well, you could do a meme grade. I'm like, I don't feel like we're big enough now. I don't feel like we've ever been big enough for any of the ones we've done to go do that and have enough people show it to be worth our wild to be like worth anybody's wild that we go do that. It's just weird. You go stand there and hope people show up that know who you are. But here's the thing awkward. It's weird. We've done meet and greets at rallies and there was one meet and greet. We did that. You were getting suspension done and we were walking around like a Daytona that we had like two meet and greets at that at that rally. We saw more people hanging out in suspension done, which wasn't meet and greet and walking around. It just in random. We saw more people there than we saw that time. I'm either meet and greet that we did. I mean, it was like that time of Daytona, we had a schedule meet and greet and then blacks tent from a certain time to a certain time. Zero certain time to say. I walked around that rally to get beers and drinks and stuff while he was like recording my suspension install blah blah blah. I was the board just had to go do something. I walked around. I got drinks. I bumped into more people. I was like, bad news. I know you. Talk to people. So many people. All these people. And then we went and went over to where our meet and greet was from such and such and such and such and such and such and such and such and such and like one person came over like the whole time. It's like, so these people all knew like there's people there. But they're not like making their way over to this place at this certain time to meet us like we're freaking, you know, so tough. I'm not freaking, you know, Leonardo DiCaprio or whatever like they're not going to make their, you know, playing their day around it kind of thing, you know, they saw me. They were excited to see me. I was excited to see them. But they weren't like making their way over to our meet and greet. So like meet and greet has always just been a thing that I don't like. I'm just curious. We've done them, but I don't want to do. I think our first zero meet and greet we ran. We was the first time we met Pete's as channels of Pete's 1800. Yeah, thank God he sat there and talked to us for like 45 minutes because it's made it seem like we were talking to someone, you know, the whole time, but it was like the one person that whole two hours we talked to. It was great. I just feel like it's me and the people that come to me like, hey, it's a tough thing. And I mean, it's an offender asked me to do it like, oh, absolutely. I mean, I should do it. Especially the other way around. I'll go do it, but I don't want it. Yeah, it's tough. I'd rather, I mean, I've liked some of the things that we've done where we're like, we're going to be over here. I can do a lot of things at, you know, we're going to be at fish tails from blah, blah, blah, blah, blah, blah. If you want to come by and have a drink with us, you know, come do it. And it doesn't, I don't care at that point because I'm there hanging out with my friends anyway, you know, I'm with my crew anyway, having drinks and having a good time. If no one showed up, I wouldn't notice. But if they do, great. Yeah. And if they do, they're not going to be there. And if they do, they're not going to be there. And if they don't, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. 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And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And if they do, they're going to be there. And we're going to be raising money for first responders and military and veterans. And we hope that everybody will come out and enjoy the time, enjoy the day, donate some money, and do some good. So you got anything to add? Yeah, I mean, that's the, that's it in a nutshell. I mean, tunnel towers is an awesome foundation. And great charity, like Bert said, definitely near and dear. So September 11, 2001, I was a nurse working in a hospital. My day off was immediately called in. And no people who lost family members in that stays at the time, is living in Hoboken. We both live there during the reconstruction of the tower. So definitely something I feel like when you lived in this area that you're much more close to than people who might live, other places in the country. And definitely, I feel like an event to where we're having a generation now who did not live through that. So it's important to remind people of what took place that day. Definitely. And we know, we know for a fact, just from living in this world that bikers, motorcycle riders are one of the most charitable groups of people on the planet. So we fully expect that they will show up in full force and support the cause and raise money for an awesome charity. And have a great time doing it because that's what bikers do. I will say you don't have to be a biker to come out to the event and come check it out, check out the vendors, you know, buy some stuff from the vendors, have some food, have some drinks, listen to the band, you don't have to do that. You can be just a patriot that wants to support a great cause. But it is, there will be a poker run, which is a motorcycle thing that anybody is more than welcome to come do. There will be a ton, a ton of stuff on our Instagram, both this American ride and Baggers and Brews, our YouTube on Baggers and Brews, and here on all of our podcasts going forward until July, we're just going to be kind of like puttin' this out there a lot because we want it to be a big event, and we want to raise a lot of money for this charity. So don't be surprised if you hear a lot more about it, but there will be more details on, you know, just specifics of who's going to, what vendors are going to be there, what food trucks are going to be there, the route that's going to be for the poker run, we already know that the poker run is starting at Fielders Pub in Hamilton, New Jersey, and ending at the Moose Lodge in Mount Holly, New Jersey. Those are like the two details we do definitely have, but there's going to be a lot more coming out. So if you're a rider, if you're a patriot, if you just want to support our men and women of the military and first responders world, come on, and you're somewhere in the area or down to travel, come on out, and support it because it's going to be a good time and we'll be there so you can come say hi. It's going to be huge. Yeah, it's going to be huge. There's going to be a few people from China, maybe. Maybe it gets us a Bible. And all that has to say, that was a huge lead up to say that Bri is on the planning committee, and that's one of the reasons that we had, oh, no, it's not really. We really had it, but that's the only reason we brought him here tonight because we had a meeting about that and we had to talk things through. But okay. He's trying to trivialize. No, I'm trying to trivialize Bri. It's one of those things. I mean, we definitely, I feel like we have a social media community. I think obviously Bri is part of that, and Sam, Superman of NJs, also on this venture with us. So it's... Yeah, Bri was, when I brought this up to him, he was super into it. Thought it was awesome. Now he's taking weird photos of us. And... For the social media. He was super excited about it. Thought it was a great idea. And it was offering to help. So I'm like, well, you know what? You're going to help. You're on the committee now. So he is on the committees, helping us plan some stuff out. He's going to be doing some research for us, finding some hotels and things for people from out of town to stay at. We'll be posting all that stuff later on when he gets his PowerPoint presentation down. But yeah, we haven't released our fundraising goal yet. We haven't, we have to discuss this and do this really soon. But something like this, this is a really, really big venture for us. We've wanted to do something for charity for a while. I feel like both of us were afraid to do it and thought that, you know, we weren't big enough to do it. We didn't have enough support to do it. And I don't know if people knew us to do it. And I feel like we're now in a place where we have a good supporting cast around us of people that support us in the channel. We have connections through vendors and different things that we use and people that we know and just people willing to help us. So I feel like this is the right time. And that's why we're doing it now. And it aligned. I mean, it's a charity. We found a charity that we're passionate about. Not that there's not a lot of great charities out there. There's tons of great community servants out there in the country. But I feel like this one was definitely closer to us. And they're different. In the grand scheme of things, they're local. And again, it just hits close to home because we were up here in the Northeast. But regardless of that, if you just want to donate to military first responders, any of that, it's not necessarily regional, but it just kind of hit home for us. But yeah, it's going to be a lot of fun. We got a lot of planning to do. And that's why we have Brian. We have Sam, Superman of NJ, who we hope to have on here as a guest as well, helping us out with some of the things because it just, it takes a lot to put something like this on. And that's why I know it sounds like if you're just listening from the outside, like, why are you talking about this nine months out? But it's going to take every bit of that time for us to get everything organized and put on a great event. So that's why we're talking about it now. And we want everybody to know about it, put it on their calendars, mark it, be ready, because no excuses come July, come out, support it, and support us, support military support for responders. And let's have a great time. Yeah, absolutely. Let's go. That's it. What do you got to say, Brian? I love it. I think it's a great idea. It's great to see the community come together. And I think it's awesome. It's not enough. It's done a lot of itself serving. And I think the fact you guys are doing it fantastic. Yeah, it's first responders are the people that leave their family to take carriers. And I think it's easy for people who haven't or don't spend in that circle too. Maybe not appreciate that, not realize it or not being touched with it. And I think the people listen to us. I think they appreciate that and understand it. It's just my guess. That would hope so. That most of the people that listen to something like what we're putting on, understand that and love giving back. So we look forward to it. We're going to be an amazing time. I mean, it's going to be. It's going to be nine months of build up for the fastest like eight hours ever. It's going to be a damn good time. But it's going to be an amazing day. We're going to be there. We hope that we meet all of you guys out there. Come out. Donate some money. Put some Ralph's down, play some biker games. Drink a couple beers. Listen to some music. Record to YouTube videos. Record and yeah, definitely like there's so much stuff that's going to go on way that we've gotten the works for this. But it's going to be amazing time. Don't want to beat it to death tonight. But we'll talk about it again on the next podcast. But awesome. Have him bright here. Yeah. And we are going to have that meeting of the committee members here real soon. We're going to have to get together and discuss some things. Have to pay to attend to it. No. No, no. Who knows. We might even buy you dinner. Whoa, whoa, whoa. That's not get crazy. All right. We're probably not going to buy you dinner. But I mean, we'll have dinner with you by a small coffee. That you that you pay for all of us. Am I a small coffee in a Boston cream house? I like Boston. Like Charlie. But so listen, in all seriousness, thank you for coming on tonight and being our guinea pig guest, our first ever in studio guest. We knew that you would understand all the the quirks and problems with setting this up. Which what do you mean? This is a one take show. Oh, it was definitely a one take. It was just quite a while before we actually hit record and started. We're like two cameras on top of each other. But in all seriousness, guys, if you are someone who's over there on the YouTube space, go check out. Brie. BRY the Biker. Check out his channel. Watch some of his stuff. Give him some love. You said yourself. You're not really. Are you on any of the other platforms? Or Instagram, but I'm more on Instagram just to promote you. Check him out. Yeah. Well, that's what we're all on there. Check him out on Instagram. Just give him some love. Watch his stuff. He's got some really cool content. Some good install stuff, bike stuff. Obviously, all of us, the three of us, when it comes to YouTube, it's a motorcycle related content. So if you're not into that, we understand. But if you are, check it out. Give him some support. And yeah, man, we really appreciate you coming out here, driving out here. I have to work on a Monday. It's Monday. Oh, I had a reminder. This comes out on a Friday, but this is a Monday for us recording. So we appreciate that. Dude, we appreciate you just being there for us. And in our endeavors, you've been a huge supporter of us in our channel and our, and now podcast. So we definitely appreciate that. Appreciate Emmy. Yeah. So like I said, if we're social media, I wouldn't be sitting here. So that's for sure. Exactly. Welcome to MPR. Welcome. We talk about my sweaty balls. It's crazy. As crazy as social media, YouTube, all that stuff, the internet is and the weird people are out there. You actually do get to meet a lot of really cool people that you never would have without it. So that is one of the, that's a check in the wind column for technology. I feel like if I didn't put out another video ever, I would at least have friends for years. Yeah, absolutely. Oh, absolutely. It's a crazy thing. There's no doubt. You know, it's, it's a crazy. It's a great point. All right. Well, wrap us up George. Well, listen, thanks for tuning into this episode of this American Ride podcast. Remember to give us a nice five-star rating and a little comment there. Hit that subscribe and hit that like button and ring that bell on YouTube. And if you're wondering what we all look like and you're listening to us on Apple, head on over to YouTube and maybe catch part of this podcast over there. We do video everything. So all right. And on that note, we'll catch you in the next one. And later.[BLANK_AUDIO]